Lisa Raehsler

Founder + PPC Strategist | 20+ Years

About

Who is Lisa Raehsler?

Chief Strategist and Founder at Big Click Co.
I specialize in integrating GA4 with advertising initiatives to surface actionable data that can improve campaign performance.
I am a huge classic Atari fan and own every Activision game ever made for Atari 2600.

Lisa Raehsler is the Chief Strategist and Founder at Big Click Co., a consultancy specializing in AI-powered PPC strategy and Google Ads optimization. With over twenty years of experience managing hundreds of advertising accounts, she improves ROI for advertisers through data-driven insights, GA4 integrations, and audience intelligence.

Her work focuses on connecting AI technology with paid search and social media advertising to surface actionable performance data and build scalable campaign strategies.

Personal passions: my son, yoga, travel, and Atari 2600 retro gaming.

Advice For Anyone Joining The Industry

Our industry in PPC and digital advertising is constantly changing. Stay engaged and learn continuously. The best combination of experience for PPC is formal education, on the job experience, and collaboration. Explore diverse points of views and test ideas! And now… stay open to how AI and automation reshapes campaign performance.

Areas Of Interest

Video and YouTube Ads, AI-driven audience segmentation, GA4 analytics, and performance measurement across Google Ads, Microsoft Ads, and paid social platforms.

Education, Awards, Certifications

B.A. Economics, Business Behavior & Policy, Valparaiso University
Ongoing certifications in AI technologies, Google Ads and Google Analytics
Microsoft Ads MVP Award Winner
Named as a Top 100 shortlist for Most Influential PPC Experts of 2025
Named as a Top 50 Most Influential PPC Experts of 2024
Named as a Top 25 Most Influential PPC Expert for three years

Affiliations & Past Work

I’m Founder of Big Click Co., partnering with brands and agencies to elevate performance through AI-enabled advertising strategies.

Published Work & Inclusions

I’m a contributor to Search Engine Journal and PPC Hero, where my articles explore PPC and how AI and automation are reshaping paid media strategy and performance.

I also publish The Paid Media Mix, my AI-focused digital advertising newsletter available on Substack and on LinkedIn, offering advanced expert insights, frameworks, and trend analysis for marketers.

I’m a frequent podcast guest, featured on marketing and AI shows worldwide discussing PPC strategy, creative testing, and AI innovation in advertising. You can watch a full playlist of my guest appearances on my YouTube channel.

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

I have spoken at more than 50 international and U.S. marketing conferences, sharing actionable tips and strategies for AI in PPC, video strategy, display, and more.
My 200+ published articles have influenced the next generation of marketers to approach paid media with creativity and practical strategies.

Favorite Articles/Publications You Share/Follow

I generally follow a variety of search industry pubs, economic pubs and newsletters, and Google Alerts for ads and video happenings.

Cool Fact

Little known fact, I am a huge classic Atari fan and own every Activision game ever made for Atari 2600.
Recently bought the new 2600+ which is is compatible with original 1980’s game cartridges. I’ve said too much…

Favorite Food And/Or Restaurant

I love a good wood-fired pizza! Overall I really do try to practice mindful and healthy eating because I need my energy for PPC efforts.

I have a high-energy, trouble-making french bulldog named Blaze. He is a graduate of obedience level 1 class and will be pursuing level 2 this summer. His interests include chewing things he should not.