Kristine Schachinger

Owner & Consultant | 18+ Years

About

Who is Kristine Schachinger?

Consultant and Owner at Sites Without Walls.
I really enjoy doing site recoveries. You get to test your knowledge against the algorithms, and fall down the rabbit hole of investigating.
I love photography, spending time outdoors, and my time with friends.

Kristine Schachinger is a Consultant and Owner at Sites Without Walls. I have over 18 years experience in SEO. I work with clients to help identify site issues related to their visibility in the Search Engines and help their teams fix them. I also work with clients to recover sites hit by Google’s algorithms like the Core or Helpful Content Update and help them create growth strategies. Other areas I work in are accessibility, conversion optimization, page design, and WordPress site creation.

I really enjoy doing site recoveries. You get to test your knowledge against the algorithms, and fall down the rabbit hole investigating the site issues and when you win and get that site back there is no better feeling.

On personal level, I love photography, spending time outdoors, and my time with friends.

Always open to working with good people & companies.

Please Reach Out To Me On My Social Channels.

Reach Out!

Advice For Anyone Joining The Industry

Be curious. Learn the Ranking Systems and how they work. Get to know people; your network is essential. Read all the Google SEO documentation to avoid falling for false theories and bad ideas. Go to conferences and learn from people in person. When you can, build your own sites and break things, test the algorithms. Learn what levers move you up and which ones move you down. Never stop learning.

Areas Of Interest

Large Language Models like ChatGPT
Technical SEO
Site Audits
Site Recoveries
On-Page, Page Design, Accessibility
Understanding Google’s algorithms

Education, Awards, Certifications

Everything but the dissertation to complete my PhD in Sociology.
I judge for the awards shows, so I can’t enter, and I did win a Webby Award mention for setting standards on the Internet.

Affiliations & Past Work

Yes, I am always open to working with good people and companies. I also am very good at recovering sites from algorithm issues like Core Updates or the Helpful Content Update and I enjoy helping clients maximize their organic efforts.

Published Work & Inclusions

I am very proud of the Webcology Podcast I work on with Jim Hedger. It is one of the longest continuous-running shows online. I became the other half in January this year, but have been filling in for over a decade.
I have also authored over 150 articles in publications such as Search Engine Journal, Search Engine Land, Marketing Land, Search Engine Watch, and several that have gone defunct.

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

I have a near-perfect record of site recoveries when the client listened to me. I am most proud of that because I was able to help save companies from laying off people or even going bankrupt.

Favorite Articles/Publications You Share/Follow

Search Engine Roundtable because Barry Schwartz keeps you up to date with reliable reporting on what is happening in Search and Social.

Cool Fact

Cool Fact? The first version of Google was called “Back Rub” because of backlinks. They thought better soon after.
Cool fact about me? I love to do musical theater, I can carry a tune pretty well, and I love to dance.

Favorite Food And/Or Restaurant

I like all kinds of foods and live in a city with over 3500 restaurants, so hard to pin it down to just one.
However, I was born in New York outside the city and so a slice of NY Pizza or Cheesecake are definitely in the top 10.