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Digital Marketers You Can Trust!

Digital Expertise, Authority & Trust!

Those who Talk the Talk / / Walk The Walk

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E-A-T stands for Expertise, Authority & Trust.

Google recently added another ‘E’ for experience, but I prefer the simpler acronym. Throughout this website, you will find bio’s for some of the best digital specialists in the game. These people have taken a lot of time to build out their E-A-T. For more information on E-A-T look no further than Lily Ray’s amazing breakdown. Below you will find biographies broken out by the different digital topics including SEO, Digital Marketing, Paid Ads, Analytics & Content.

The goal of this website is to highlight these awesome people and the great work they have out there. Learn more about the people in our industry and how we can continue to support them as they build their E-A-T! The site and profiles are built by Mike Ginley, mainly by reaching out to contacts through Twitter and LinkedIn.

If I am missing anyone on the site or you have a recommendation please reach out on Twitter.

Meet Someone You May Not Know

Check out their profile. Give them a follow. Share some of their work.

Nikki Halliwell

Nikki Halliwell

Nikki Halliwell is a freelance Technical SEO Consultant at Nikki Halliwell SEO and Technical SEO Specialist at Journey Further. In this role I lead the technical strategy and implementation for a wide range of clients.

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Articles

Learn from Some Amazing People!

There are a lot of great people in our industry that love to help others.

Learn more about them and why you should give them a follow!

Search Engine Optimization

Grant Simmons
SEO

Grant Simmons

Grant Simmons is the Director of SEO/GEO at Fiat Growth and a freelance SEO consultant at Simmonet Marketing with over 25 years of experience working both agency and client side. In these roles I solve complex site & unique visibility challenges for enterprise and start up brands.

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Matt Tutt
SEO

Matt Tutt

Matt Tutt is a freelance SEO consultant for purpose-driven and sustainable brands, or those that are working to reduce the impact of climate change.

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Adam Humphreys
SEO

Adam Humphreys

Adam Humphreys is an SEO and the founder of Making 8 Inc. In this role he performs technical SEO and local SEO audits as well as general strategy for SMB to Fortune-level companies.

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Amanda King
SEO

Amanda King

Amanda King is the SEO Consultant at FLOQ. In this role she builds business and product-led SEO strategies for mid- to enterprise businesses.

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SEO

Giulia Panozzo

Giulia Panozzo is an in-house Director of Customer Acquisition and a freelance neuromarketing consultant at Neuroscientive.

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John McAlpin
SEO

John McAlpin

John McAlpin is the Head of SEO at Pillar4 Media and is also an independent SEO consultant and custom WordPress Developer.

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Digital Marketing

Hayden Huber
Digital Marketing

Hayden Huber

Hayden Huber is an entrepreneur who co-founded Unscripted Exchanges in the winter of 2021. At Unscripted, Hayden is in charge of content creation and planning. Hayden helps grow the show through organic and paid advertisement.

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Ashwin Balakrishnan
Digital Marketing

Ashwin Balakrishnan

Ashwin Balakrishnan is the Head of Marketing at Optmyzr where he’s responsible for developing the brand through growth, content, and product marketing.

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Amie Sparrow
Digital Marketing

Amie Sparrow

Amie Sparrow is Founder of the digital marketing agency Enough Digital and of the SEO training brand SEO WTF.

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Alice Roussel
Digital Marketing

Alice Roussel

Alice Roussel is a Growth Marketing Manager at Pictarine. In this role, I manage the Growth team and brigde gaps between Finance, Product and Growth to acquire and retain users through data-driven decisions.

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Katherine Watier Ong
Digital Marketing

Katherine Watier Ong

Katherine Watier Ong is the owner of WO Strategies LLC, a boutique organic traffic consultancy. WO Strategies is DC-based organic traffic marketing partner and trainer to primarily science-based, enterprise-sized organizations.

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Paid Ads

Andrew Wirtz
Paid Ads

Andrew Wirtz

Andrew Wirtz is an expert Google Ads freelancer and Owner of Geode Marketing, a paid search digital marketing agency. I work with a variety of industries, ranging from lead generation to ecommerce with budgets from $1k-$1M a month.

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Harrison Jack Hepp
Paid Ads

Harrison Jack Hepp

Harrison Jack Hepp is the Owner/President at Industrious Marketing. I specialize in lead gen for B2B businesses using paid search and social.

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Dii Pooler
Paid Ads

Dii Pooler

Dii Pooler is the Founder and Lead Strategist at Pooler Digital, a consultancy specializing in paid search strategies.

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Duane Brown
Paid Ads

Duane Brown

Duane Brown is the Founder and Head of Strategy at Take Some Risk Inc. In my role I spend some time managing a few key client accounts, while thinking about and working on strategy across our agency as well as our client’s business. We strongly focus on ecommerce, direct-to-consumer (DTC) and SaaS brands.

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Ben Turner
Paid Ads

Ben Turner

Ben Turner is a PPC Specialist and lead tracking fanatic at BGT Digital. In this role I help service businesses turn Google Ads into measurable revenue by tracking every call, form, and sale so they know exactly what is making them money.

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Greg Finn
Paid Ads

Greg Finn

Greg Finn is Head of Performance at Cypress North. In this role I oversee all digital marketing campaigns and ensure that clients are seeing success across initiatives.

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Analytics

Marco Giordano
Analytics

Marco Giordano

Marco Giordano is an SEO Specialist and Web/Data Analyst working as a Freelance Consultant and as an in-house at Sika Technology AG.

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Dana DiTomaso
Analytics

Dana DiTomaso

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

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Ben Luong
Analytics

Ben Luong

Ben Luong is a Freelance Google Analytics Consultant. I specialise in Google Analytics 4 (GA4), but my expertise extends to any analytics platform.

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Brie E Anderson
Analytics

Brie E Anderson

Brie E Anderson is the Owner of BEAST Analytics. She has been working with companies of all sized increase their return on marketing investments for the last 10 years.

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Greg Bernhardt
Analytics

Greg Bernhardt

Greg Bernhardt is a Sr. SEO Specialist at Shopify with over 20 years of experience. In this role I research and test new growth levers for SEO. I also develop many internal SEO tools using Python and perform deep analysis to uncover issues and opportunities.

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Content

Kyle Marino
Content

Kyle Marino

Kyle Marino is a Senior Content Strategist. In this role I have worked with enterprise clients to improve engagement and visibility through their content offerings.

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Michelle Lowery
Content

Michelle Lowery

Michelle Lowery is an independent SEO content editor, writer and strategist. In this role, I help clients earn customers, traffic and rankings through the creation and management of high-quality content.

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Minnie Mururi
Content

Minnie Mururi

Minnie is an experienced SEO content writer & strategist and the founder of Witty Content Writers. She is on a mission to help businesses have visibility on the SERP and drive qualified traffic.

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Silvia Gituto
Content

Silvia Gituto

Silvia Gituto is a Content writer and Strategist and Co-Founder of Witty Content Writers. She helps business grows consistently and sustainably using data-driven content and strategies to drive sales, engagement and qualified traffic.

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Kelly Wade
Content

Kelly Wade

Kelly Wade is a full-funnel marketing specialist at K. M. Wade. I founded this marketing agency in 2016, so I could help build a better tomorrow by helping organisations that solve crucial problems.

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Web Development

JL Faverio
SEO

JL Faverio

JL Faverio is a Web and SEO Expert at Small Business Fanatics. In this role, I develop, manage, and maintain WordPress websites while optimizing them for search engines.

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