
Derek Hobson
Derek Hobson is a Sr. Director of SEO at Brainlabs. In this role, I focus on the strategy, new business and product development.
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Digital Expertise, Authority & Trust!
Those who Talk the Talk / / Walk The Walk



Google recently added another ‘E’ for experience, but I prefer the simpler acronym. Throughout this website, you will find bio’s for some of the best digital specialists in the game. These people have taken a lot of time to build out their E-A-T. For more information on E-A-T look no further than Lily Ray’s amazing breakdown. Below you will find biographies broken out by the different digital topics including SEO, Digital Marketing, Paid Ads, Analytics & Content.
The goal of this website is to highlight these awesome people and the great work they have out there. Learn more about the people in our industry and how we can continue to support them as they build their E-A-T! The site and profiles are built by Mike Ginley, mainly by reaching out to contacts through Twitter and LinkedIn.
If I am missing anyone on the site or you have a recommendation please reach out on Twitter.
Check out their profile. Give them a follow. Share some of their work.

Derek Hobson is a Sr. Director of SEO at Brainlabs. In this role, I focus on the strategy, new business and product development.

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There are a lot of great people in our industry that love to help others.
Learn more about them and why you should give them a follow!
Jump to: Search Engine Optimization | Digital Marketing | Paid Ads | Analytics | Content | Web Development

Dillon Loomis is the Owner and SEO Consultant at Pinnacle Pursuit SEO. In this role, I lead an SEO agency dedicated to helping businesses across all industries increase organic traffic, leads, and sales through results-driven SEO.

Jess Joyce is an SEO Consultant at Inbound Scope. In this role, with my business partner we help B2B Saas companies scale and grow their organic landscape.

Garrett Sussman is the direcetor of marketing at iPullRank. In this role, I engage with the SEO community, develop content that amplifies the services of iPullRank, and help promote my colleagues and their initiatives.

Muhammad Abdullah is a Backlink Specialist at Web9. In this role, he works on building high-quality backlinks and managing outreach to improve website authority and search rankings.

Nikki Halliwell is a freelance Technical SEO Consultant at Nikki Halliwell SEO and Technical SEO Specialist at Journey Further. In this role I lead the technical strategy and implementation for a wide range of clients.

Thomas Brodbeck is an SEO Manager at Found Search Marketing. In this role I help clients to improve their search presence with technical SEO, content production, and conversion rate optimization.

Trevor Stolber is a Digital Marketer at STOLBER Digital. In this role I mainly focus on SEO research, running a digital marketing agency and improving systems and processes to make our agency run more efficiently.
Jerome Melo, owner and video producer at Melo Multimedia LLC, In this role I create marketing videos for small to mid size businesses.

Yvie Ansari is the Founder & Director of yva media. In this role I help e-commerce businesses drive sales and revenue through a strategic and integrated digital marketing approach.

Barb Davids is the owner of Compass Digital Strategies LLC. I help small businesses get more website traffic and leads through SEO and content marketing.

Tom Wright has been in Digital Marketing for 13+ years. I started in SEM then moved to SEO. From there, I become involved with Analytics and Personalization.

Apurva Bose, is the Vice President of Operations & Strategy at Overtake Digital.

Anthony Higman is the CEO of ADSQUIRE. In this role me and my team provide digital marketing for law firms.

Veronica is a Paid Media consultant with nearly 11 years of experience in both in-house and agency settings, across a range of established and start-up environments.

Greg Finn is Head of Performance at Cypress North. In this role I oversee all digital marketing campaigns and ensure that clients are seeing success across initiatives.

Sophie is a PPC Specialist with over 11 years of experience in the marketing industry. A lover of all things Lead Gen, she has a particular interest in B2B and SaaS brands.

Ben Turner is a PPC Specialist and lead tracking fanatic at BGT Digital. In this role I help service businesses turn Google Ads into measurable revenue by tracking every call, form, and sale so they know exactly what is making them money.

Brett Bodofsky is the Director of Search & Shopping at Zimmerman Advertising.

Ben Luong is a Freelance Google Analytics Consultant. I specialise in Google Analytics 4 (GA4), but my expertise extends to any analytics platform.

Brie E Anderson is the Owner of BEAST Analytics. She has been working with companies of all sized increase their return on marketing investments for the last 10 years.

Greg Bernhardt is a Sr. SEO Specialist at Shopify with over 20 years of experience. In this role I research and test new growth levers for SEO. I also develop many internal SEO tools using Python and perform deep analysis to uncover issues and opportunities.

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

Marco Giordano is an SEO Specialist and Web/Data Analyst working as a Freelance Consultant and as an in-house at Sika Technology AG.

Melissa Popp is the Content Strategy Director at RicketyRoo. In this role, I oversee all content initiatives for our clients.

Katie Thompson is the Founder of Katie Lingo, a content marketing service for agencies and small businesses.

Allison Lee is the Editor-in-Chief at Wix. In this role, she oversees the editorial strategy behind Wix’s largest online publication.

Kelly Wade is a full-funnel marketing specialist at K. M. Wade. I founded this marketing agency in 2016, so I could help build a better tomorrow by helping organisations that solve crucial problems.

Silvia Gituto is a Content writer and Strategist and Co-Founder of Witty Content Writers. She helps business grows consistently and sustainably using data-driven content and strategies to drive sales, engagement and qualified traffic.

JL Faverio is a Web and SEO Expert at Small Business Fanatics. In this role, I develop, manage, and maintain WordPress websites while optimizing them for search engines.