
Pablo Villalpando
Pablo Villalpando is an award-winning SEO Manager at Generation Tux. In this role, I lead technical website optimization and content marketing efforts to hit aggressive revenue goals through SEO.
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Digital Expertise, Authority & Trust!
Those who Talk the Talk / / Walk The Walk



Google recently added another ‘E’ for experience, but I prefer the simpler acronym. Throughout this website, you will find bio’s for some of the best digital specialists in the game. These people have taken a lot of time to build out their E-A-T. For more information on E-A-T look no further than Lily Ray’s amazing breakdown. Below you will find biographies broken out by the different digital topics including SEO, Digital Marketing, Paid Ads, Analytics & Content.
The goal of this website is to highlight these awesome people and the great work they have out there. Learn more about the people in our industry and how we can continue to support them as they build their E-A-T! The site and profiles are built by Mike Ginley, mainly by reaching out to contacts through Twitter and LinkedIn.
If I am missing anyone on the site or you have a recommendation please reach out on Twitter.
Check out their profile. Give them a follow. Share some of their work.

Pablo Villalpando is an award-winning SEO Manager at Generation Tux. In this role, I lead technical website optimization and content marketing efforts to hit aggressive revenue goals through SEO.

How to Hire a Digital Marketing Consultant or Agency (Without Wasting Money). A No-Fluff Guide for Business Owners Who Are Done Getting Burned.

Core Web Vitals are far from overrated. They are actually underrated and relatively simple to optimize, especially if you carefully choose your tech stack.

Get More Google Reviews For Your Local Business – Free Templates. Quick and easy way to get more reviews for your business.

Learn why we resist feedback—and how to turn even harsh criticism into real growth. Discover practical strategies to manage triggers, ask better questions, and build action plans that help you improve personally and professionally.

We’re gonna talk about how to build that resilience as a digital marketer. Check it out now!

LLMs are impressive, no doubt about it, but they are not always the most accurate. Let’s debunk some of their claims about the best SEO’s in the game.
There are a lot of great people in our industry that love to help others.
Learn more about them and why you should give them a follow!
Jump to: Search Engine Optimization | Digital Marketing | Paid Ads | Analytics | Content | Web Development

Morgan Petrov is an SEO Lead and consultant at Chartis.io. In this role, I lead client account strategies by identifying high impact opportunities to drive overall digital transformation for brands.

Ewelina Westcott is a freelancer at SEO with EWE. In this role I work with clients from across the globe to maximise their SEO performance by utilising not only my SEO expertise but also English, German and Polish knowledge.

Spencer Cappelli is a Senior Content and SEO Strategist at Tuff Growth. In this role, I develop and execute content strategies focused on helping our partners unlock organic growth, educate their audiences, and ultimately drive conversions.

JL Faverio is a Web and SEO Expert at Small Business Fanatics. In this role, I develop, manage, and maintain WordPress websites while optimizing them for search engines.

Connor Wrenn is a Technical SEO at Manychat. In this role, I ensure brands are investing the right amount of money in creating and maintaining content so that every person looking for travel advice on the web finds us.

I am Nadia Mojahed, a Senior SEO Consultant and Founder of SEO Transformer, an online agency based in Geneva, Switzerland.

Ashwin Balakrishnan is the Head of Marketing at Optmyzr where he’s responsible for developing the brand through growth, content, and product marketing.
Jerome Melo, owner and video producer at Melo Multimedia LLC, In this role I create marketing videos for small to mid size businesses.

Sean Hecking, President at Interactive Cleveland & Sean Hecking Consulting Group since 2010. I’ve been doing SEO and paid search marketing for about 15 years.

Tom Wright has been in Digital Marketing for 13+ years. I started in SEM then moved to SEO. From there, I become involved with Analytics and Personalization.

Katherine Watier Ong is the owner of WO Strategies LLC, a boutique organic traffic consultancy. WO Strategies is DC-based organic traffic marketing partner and trainer to primarily science-based, enterprise-sized organizations.

Apurva Bose, is the Vice President of Operations & Strategy at Overtake Digital.

Akvile DeFazio is the President at AKvertise. I specialize in social media advertising for ecommerce brands, events, and clients in the entertainment industry.

Andrew Wirtz is an expert Google Ads freelancer and Owner of Geode Marketing, a paid search digital marketing agency. I work with a variety of industries, ranging from lead generation to ecommerce with budgets from $1k-$1M a month.

Brett Bodofsky is the Director of Search & Shopping at Zimmerman Advertising.

Anthony Higman is the CEO of ADSQUIRE. In this role me and my team provide digital marketing for law firms.

Duane Brown is the Founder and Head of Strategy at Take Some Risk Inc. In my role I spend some time managing a few key client accounts, while thinking about and working on strategy across our agency as well as our client’s business. We strongly focus on ecommerce, direct-to-consumer (DTC) and SaaS brands.

A veteran of the digital marketing industry, Evangelist for Optmyzr, VP of the Paid Search Association, judge for digital marketing awards, and international speaker.

Greg Bernhardt is a Sr. SEO Specialist at Shopify with over 20 years of experience. In this role I research and test new growth levers for SEO. I also develop many internal SEO tools using Python and perform deep analysis to uncover issues and opportunities.

Brie E Anderson is the Owner of BEAST Analytics. She has been working with companies of all sized increase their return on marketing investments for the last 10 years.

Marco Giordano is an SEO Specialist and Web/Data Analyst working as a Freelance Consultant and as an in-house at Sika Technology AG.

Ben Luong is a Freelance Google Analytics Consultant. I specialise in Google Analytics 4 (GA4), but my expertise extends to any analytics platform.

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

Allison Lee is the Editor-in-Chief at Wix. In this role, she oversees the editorial strategy behind Wix’s largest online publication.

Emily Gertenbach is Principal at (e.g.) creative content. In this role, I help MarTech & B2B SaaS companies generate sustainable traffic growth through organic search.

Michelle Lowery is an independent SEO content editor, writer and strategist. In this role, I help clients earn customers, traffic and rankings through the creation and management of high-quality content.

Deborah Oyewole is a freelance content writer for SaaS and Tech brands, specializing in the Martech, Productivity, Edtech, and CRM niche.

Silvia Gituto is a Content writer and Strategist and Co-Founder of Witty Content Writers. She helps business grows consistently and sustainably using data-driven content and strategies to drive sales, engagement and qualified traffic.

Melissa Popp is the Content Strategy Director at RicketyRoo. In this role, I oversee all content initiatives for our clients.

JL Faverio is a Web and SEO Expert at Small Business Fanatics. In this role, I develop, manage, and maintain WordPress websites while optimizing them for search engines.