
John McAlpin
John McAlpin is the Head of SEO at Pillar4 Media and is also an independent SEO consultant and custom WordPress Developer.
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Digital Expertise, Authority & Trust!
Those who Talk the Talk / / Walk The Walk



Google recently added another ‘E’ for experience, but I prefer the simpler acronym. Throughout this website, you will find bio’s for some of the best digital specialists in the game. These people have taken a lot of time to build out their E-A-T. For more information on E-A-T look no further than Lily Ray’s amazing breakdown. Below you will find biographies broken out by the different digital topics including SEO, Digital Marketing, Paid Ads, Analytics & Content.
The goal of this website is to highlight these awesome people and the great work they have out there. Learn more about the people in our industry and how we can continue to support them as they build their E-A-T! The site and profiles are built by Mike Ginley, mainly by reaching out to contacts through Twitter and LinkedIn.
If I am missing anyone on the site or you have a recommendation please reach out on Twitter.
Check out their profile. Give them a follow. Share some of their work.

John McAlpin is the Head of SEO at Pillar4 Media and is also an independent SEO consultant and custom WordPress Developer.

How to Hire a Digital Marketing Consultant or Agency (Without Wasting Money). A No-Fluff Guide for Business Owners Who Are Done Getting Burned.

Core Web Vitals are far from overrated. They are actually underrated and relatively simple to optimize, especially if you carefully choose your tech stack.

Get More Google Reviews For Your Local Business – Free Templates. Quick and easy way to get more reviews for your business.

Learn why we resist feedback—and how to turn even harsh criticism into real growth. Discover practical strategies to manage triggers, ask better questions, and build action plans that help you improve personally and professionally.

We’re gonna talk about how to build that resilience as a digital marketer. Check it out now!

LLMs are impressive, no doubt about it, but they are not always the most accurate. Let’s debunk some of their claims about the best SEO’s in the game.
There are a lot of great people in our industry that love to help others.
Learn more about them and why you should give them a follow!
Jump to: Search Engine Optimization | Digital Marketing | Paid Ads | Analytics | Content | Web Development

Bengü Sarıca Dinçer is an SEO Team Lead at Popupsmart. In this role, I consistently seek innovative strategies to enhance website performance, increase organic rankings, and maximize conversion rates.

Kristina Azarenko is an SEO hero and training coach at MarketingSyrup SEO Academy. In this role, I help other SEOs succeed in their careers.

Sara Taher is an SEO manager based in Ontario Canada. She has been doing SEO since 2014 and have worked both agency side and in-house.

I’m Blair MacGregor, founder of Endura Growth Partners. I’ve spent more than 15 years in SEO and digital marketing, working with highly regulated industries where credibility and compliance are critical.

Magnus Løv Schmidt is the co-founder at Linksasaservice.com and ShopSEO.agency. In these roles I primarily do ecommerce and off-page SEO. Usually at a strategic level, where I am the go-to person for in-house SEO specialists in Denmark.

Connor Wrenn is a Technical SEO at Manychat. In this role, I ensure brands are investing the right amount of money in creating and maintaining content so that every person looking for travel advice on the web finds us.

Sean Hecking, President at Interactive Cleveland & Sean Hecking Consulting Group since 2010. I’ve been doing SEO and paid search marketing for about 15 years.

Alice Roussel is a Growth Marketing Manager at Pictarine. In this role, I manage the Growth team and brigde gaps between Finance, Product and Growth to acquire and retain users through data-driven decisions.

Eric is an educator and entrepreneur focused on improving access to educational resources for families and schools.

Amie Sparrow is Founder of the digital marketing agency Enough Digital and of the SEO training brand SEO WTF.
Jerome Melo, owner and video producer at Melo Multimedia LLC, In this role I create marketing videos for small to mid size businesses.

Katherine Watier Ong is the owner of WO Strategies LLC, a boutique organic traffic consultancy. WO Strategies is DC-based organic traffic marketing partner and trainer to primarily science-based, enterprise-sized organizations.

Chris Ridley is the Head of Paid Media at Evoluted, based in the United Kingdom.

Akvile DeFazio is the President at AKvertise. I specialize in social media advertising for ecommerce brands, events, and clients in the entertainment industry.

Dii Pooler is the Founder and Lead Strategist at Pooler Digital, a consultancy specializing in paid search strategies.

Brett Bodofsky is the Director of Search & Shopping at Zimmerman Advertising.

A veteran of the digital marketing industry, Evangelist for Optmyzr, VP of the Paid Search Association, judge for digital marketing awards, and international speaker.

Harrison Jack Hepp is the Owner/President at Industrious Marketing. I specialize in lead gen for B2B businesses using paid search and social.

Marco Giordano is an SEO Specialist and Web/Data Analyst working as a Freelance Consultant and as an in-house at Sika Technology AG.

Ben Luong is a Freelance Google Analytics Consultant. I specialise in Google Analytics 4 (GA4), but my expertise extends to any analytics platform.

Brie E Anderson is the Owner of BEAST Analytics. She has been working with companies of all sized increase their return on marketing investments for the last 10 years.

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

Greg Bernhardt is a Sr. SEO Specialist at Shopify with over 20 years of experience. In this role I research and test new growth levers for SEO. I also develop many internal SEO tools using Python and perform deep analysis to uncover issues and opportunities.

Michelle Lowery is an independent SEO content editor, writer and strategist. In this role, I help clients earn customers, traffic and rankings through the creation and management of high-quality content.

Kelly Wade is a full-funnel marketing specialist at K. M. Wade. I founded this marketing agency in 2016, so I could help build a better tomorrow by helping organisations that solve crucial problems.

Melissa Popp is the Content Strategy Director at RicketyRoo. In this role, I oversee all content initiatives for our clients.

Minnie is an experienced SEO content writer & strategist and the founder of Witty Content Writers. She is on a mission to help businesses have visibility on the SERP and drive qualified traffic.

Amy Aitman is a content operations executive with two decades of communications, marketing and content strategy experience. Currently the COO for Venture 4th Media.

Silvia Gituto is a Content writer and Strategist and Co-Founder of Witty Content Writers. She helps business grows consistently and sustainably using data-driven content and strategies to drive sales, engagement and qualified traffic.

JL Faverio is a Web and SEO Expert at Small Business Fanatics. In this role, I develop, manage, and maintain WordPress websites while optimizing them for search engines.