
Jeff Collins
Hi, I am Jeff Collins. I run my own consulting businesses. I help people grow their business with a large focus on SEO and CRO. Ive been doing SEO for 8+ years, working on both the agency and in house side.
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Digital Expertise, Authority & Trust!
Those who Talk the Talk / / Walk The Walk



Google recently added another ‘E’ for experience, but I prefer the simpler acronym. Throughout this website, you will find bio’s for some of the best digital specialists in the game. These people have taken a lot of time to build out their E-A-T. For more information on E-A-T look no further than Lily Ray’s amazing breakdown. Below you will find biographies broken out by the different digital topics including SEO, Digital Marketing, Paid Ads, Analytics & Content.
The goal of this website is to highlight these awesome people and the great work they have out there. Learn more about the people in our industry and how we can continue to support them as they build their E-A-T! The site and profiles are built by Mike Ginley, mainly by reaching out to contacts through Twitter and LinkedIn.
If I am missing anyone on the site or you have a recommendation please reach out on Twitter.
Check out their profile. Give them a follow. Share some of their work.

Hi, I am Jeff Collins. I run my own consulting businesses. I help people grow their business with a large focus on SEO and CRO. Ive been doing SEO for 8+ years, working on both the agency and in house side.

How to Hire a Digital Marketing Consultant or Agency (Without Wasting Money). A No-Fluff Guide for Business Owners Who Are Done Getting Burned.

Core Web Vitals are far from overrated. They are actually underrated and relatively simple to optimize, especially if you carefully choose your tech stack.

Get More Google Reviews For Your Local Business – Free Templates. Quick and easy way to get more reviews for your business.

Learn why we resist feedback—and how to turn even harsh criticism into real growth. Discover practical strategies to manage triggers, ask better questions, and build action plans that help you improve personally and professionally.

We’re gonna talk about how to build that resilience as a digital marketer. Check it out now!

LLMs are impressive, no doubt about it, but they are not always the most accurate. Let’s debunk some of their claims about the best SEO’s in the game.
There are a lot of great people in our industry that love to help others.
Learn more about them and why you should give them a follow!
Jump to: Search Engine Optimization | Digital Marketing | Paid Ads | Analytics | Content | Web Development

Alyssa Corso is an SEO Consultant at Alyssa Corso LLC. In this role, I help health-tech startups grow their business through organic search marketing.

Gus is currently an SEO Product Manager at Indeed, the #1 job site in the world with over 250 million unique visitors every month.

I’m a long-timer in SEO, started in 2007 and haven’t looked back. I’ve worked in-house, worked for multiple agencies spanning from outdoor/hunting and Jeff Foxworthy’s social media to massive enterprise clients.

Jacob Clarke is an Organic Growth Analyst at NerdWallet for the credit card and travel verticals.

Scott Stouffer was one of the early software engineers in the SEO space. He co-founded and built Market Brew in 2006.

Content & Search Strategist for 9+ Years, I look after content and SEO/GEO/AEO (whatever you want to call it) from start to finish – the research, the structure, the actual writing, and the optimization – for clients across B2B SaaS and tech as well as local service businesses. Most of what I do happens in English, but I currently optimize Uberall content across five locales.

Amie Sparrow is Founder of the digital marketing agency Enough Digital and of the SEO training brand SEO WTF.

Barb Davids is the owner of Compass Digital Strategies LLC. I help small businesses get more website traffic and leads through SEO and content marketing.

Trevor Stolber is a Digital Marketer at STOLBER Digital. In this role I mainly focus on SEO research, running a digital marketing agency and improving systems and processes to make our agency run more efficiently.

Jon LaFerriere is the Principal Consultant at Rare Dog Marketing Co. confidently crafting versatile digital marketing campaigns using channels like SEO, SEM, social media, email, and content.

Alice Roussel is a Growth Marketing Manager at Pictarine. In this role, I manage the Growth team and brigde gaps between Finance, Product and Growth to acquire and retain users through data-driven decisions.

Apurva Bose, is the Vice President of Operations & Strategy at Overtake Digital.

Lisa Raehsler is the Chief Strategist and Founder at Big Click Co. My professional mission is to help businesses reach their goals through paid search ads, paid social ads, display, and audience targeting strategies.

Chris Ridley is the Head of Paid Media at Evoluted, based in the United Kingdom.

Anthony Higman is the CEO of ADSQUIRE. In this role me and my team provide digital marketing for law firms.

Akvile DeFazio is the President at AKvertise. I specialize in social media advertising for ecommerce brands, events, and clients in the entertainment industry.

Dii Pooler is the Founder and Lead Strategist at Pooler Digital, a consultancy specializing in paid search strategies.

Brett Bodofsky is the Director of Search & Shopping at Zimmerman Advertising.

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

Ben Luong is a Freelance Google Analytics Consultant. I specialise in Google Analytics 4 (GA4), but my expertise extends to any analytics platform.

Marco Giordano is an SEO Specialist and Web/Data Analyst working as a Freelance Consultant and as an in-house at Sika Technology AG.

Greg Bernhardt is a Sr. SEO Specialist at Shopify with over 20 years of experience. In this role I research and test new growth levers for SEO. I also develop many internal SEO tools using Python and perform deep analysis to uncover issues and opportunities.

Brie E Anderson is the Owner of BEAST Analytics. She has been working with companies of all sized increase their return on marketing investments for the last 10 years.

Katie Thompson is the Founder of Katie Lingo, a content marketing service for agencies and small businesses.

Allison Lee is the Editor-in-Chief at Wix. In this role, she oversees the editorial strategy behind Wix’s largest online publication.

Deborah Oyewole is a freelance content writer for SaaS and Tech brands, specializing in the Martech, Productivity, Edtech, and CRM niche.

Amy Aitman is a content operations executive with two decades of communications, marketing and content strategy experience. Currently the COO for Venture 4th Media.

Kyle Marino is a Senior Content Strategist. In this role I have worked with enterprise clients to improve engagement and visibility through their content offerings.

JL Faverio is a Web and SEO Expert at Small Business Fanatics. In this role, I develop, manage, and maintain WordPress websites while optimizing them for search engines.