Melissa Popp
Content Strategy Director | 10+ Years
About
Who is Melissa Popp?
- Content Strategy Director at RicketyRoo.
- Responsibilities span from creating high-level content strategies to delving into the minutiae of content creation.
- Loves video games like Fallout and Assassin’s Creed or rewatching Battlestar Galactica for the umpteenth time.
Melissa Popp is the Content Strategy Director at RicketyRoo. In this role, I oversee all content initiatives for our clients. My responsibilities span from creating high-level content strategies to delving into the minutiae of content creation. I ensure our clients’ content needs result in better rankings and conversions.
With nearly two decades under my belt as a content strategist, I live and breathe everything related to content. Writing has been my passion since I first picked up a #2 pencil. I take pride in making content relevant to readers and illustrating to clients how crucial this connection is for reaching potential customers.
When I’m not working, I am engrossed in video games like Fallout and Assassin’s Creed or rewatching Battlestar Galactica for the umpteenth time. I also love integrating Star Wars into every facet of my life.
Advice For Anyone Joining The Industry
Be curious. Ask questions. It’s okay not to know how to do something – as long as you keep looking for the answers.
Areas Of Interest
- Content Marketing
- CRO
- On Page
Affiliations & Past Work
Notable clients:
- Alexa.com/Amazon
- The Emmys
- Microsoft
- Samsung
- HP
Published Work & Inclusions
- RicketyRoo blog
- EP#8 Melissa Popp – SEO Specialist and Digital Nomad
- Why E-A-T Inspires Local Content Creation
- Want to save money on your next road trip? Here are some simple ways to do it
- Your Favorite Website Could Be Blocked Under Proposed FCC Change
Favorite Articles/Publications You Share/Follow
- Women in Tech SEO
- #SEOFOMO
- The SEO MBA
- Search Engine Roundtable
- Content Marketing Institute
- Rich Snippets
Cool Fact
- I survived an emergency landing plane crash when I was 12 years old.
Favorite Food And/Or Restaurant
- I would give my soul for In-n-Out every day.
- I’m a big fan of all Mexican and Italian food.
- Mac and cheese is my all-time favorite meal.
- I also will go out of my way for chocolate milk and Oreos.
