Anthony Higman
CEO - Paid Ads | 10+ Years
About
Who is Anthony Higman?
- CEO of ADSQUIRE – providing digital marketing for law firms.
- We took one client from 200 cases a year to over 800 on the same ad spend.
- I am former private pilot and marathon runner.
Anthony Higman is the CEO of ADSQUIRE. In this role me and my team provide digital marketing for law firms. Our main area of expertise is in PPC/LSA ads but we also provide a wide range of digital marketing solutions and creative concepts as well as digital out of home. We have over 16 years of combined experience in the legal advertising industry and have successfully managed over 80 Million in legal specific ad spend, helping 100’s of law firms to grow their practices nationwide.
At work I shine at studying everything about the entire ecosphere and staying on top of all of the industry trends and changes. I am also like a duck in water optimizing accounts and coming up with creative concepts for our legal clients.
Advice For Anyone Joining The Industry
Its difficult but extremely rewarding! Dont listen to the bro’s. There are a lot of gurus in the industry but they dont all really know what they are talking about.
Get a job at an agency and study the ecosphere. Also spend a lot of time on the platforms looking at how they actually operate. You can lost in the platforms and data. Look at whats actually happening 25% of the time.
Areas Of Interest
- PPC
- LSA
- SEO
- PR
Education, Awards, Certifications
Education
- West Chester University of Pennsylvania, SBA Emerging Leaders MBA Graduate
Awards
- Best PPC Agency Philadelphia
- Top Advertising Agency Philadelphia
- Best Legal Marketing Company Philadelphia
Certs
- Google Ads Search Professional Certification
- Google Ads Creative Certification
- Search Ads 360 Certification
- Google Ads Video Certification
- Google Ads Search Certification
- Google Ads Display Certification
- Google Ads Creative Certification
- Google Ads Apps Certification
- Google My Business Certification
- Google Analytics Certification
- Shopping ads Certification
Accelerate
- Foundations of Digital Out-of-Home
- Bing accredited
- Google Partner
Affiliations & Past Work
- SBA Emerging leaders
- Google Partner
- PPC Chat
- PPC certification
- PPC mastery
- PPC pros
Always looking for more of the right clients.
Published Work & Inclusions
- Google Local Services Ads Shows Competitors After You Selected A Business To Message – SER
- Unveiling Google Ads: New Customizable Dashboard Set to Revolutionize Digital Advertising Efficiency | Medium
- Google Ads testing new overview dashboard for advertisers – SEL
- Google Ads New Dynamic Overview Carousel – SER
- Google Local Services Ads Leads Can Now Be Texted To Your Phone – SER
- New: Google Ads Indicator “Limited By Bid Strategy” – SER
- Google Tests New Local Search Ad Format – SER
- Google Ads Location Setting To Use Media From Google Business Profiles – SER
- Google Local Services Ads Updated The Industry & Services Selector – SER
- Google Ads Showing Larger Images Again – SER
- Google Ads unveiLS A new money grab. Unpacking the Local Service Ad changes – Marketing O’Clock
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- Yes! We get crazy results for our clients. We took one client from 200 cases a year to over 800 on the same ad spend. We took another who got 3 leads in the 3 months prior to working to over 150 leads per month. We made one client over 10 million dollars this year. There are too many of these stories to count.
- All of clients stay with us because we come up with creative solutions to problems and continue to produce amazing results for them.
- There is literally nothing better for me than to hear of the success that we bring our clients. it really is what keeps me going.
Favorite Articles/Publications You Share/Follow
Cool Fact
I am former private pilot and marathon runner.
Favorite Food And/Or Restaurant
Italian food, specifically chicken marsala.
Birthday
October 21st
