Pablo Villalpando

SEO Manager | 9+ Years

About

Who is Pablo Villalpando?

I focus on Technical and Content SEO
I’ve been in the industry for 9 years. Hello Penguin 3.0 🐧 👀
I love helping small businesses grow, create jobs, and improve their local communities. Outside of work, I enjoy live music.

Pablo Villalpando is an award-winning SEO Manager at Generation Tux. In this role, I lead technical website optimization and content marketing efforts to hit aggressive revenue goals through SEO. As a highly collaborative role, I partner with other digital marketers, a product manager, designers, developers, and engineers to ensure our SEO roadmap is executed on and aligned with company objectives.

I’ve been in the industry for 9 years. After 6+ years in the agency world, I am fortunate to have developed a well-rounded background on technical, content, and off-site SEO. I’ve had the privilege of owning SEO Strategy for hundreds of companies, from local family businesses in Maine to international brands like Meta, HP, and my personal favorite Dungeons & Dragons.

At work, I love cross-team collaboration, breaking down silos, and sharing success stories. It gets people pumped and excited for more! Outside of work, I enjoy volunteering with non-profits, astronomy, live music, and video games. Catch me at the Texas Solar Eclipse Festival this April!

I Am Available For Freelancing!

Please Reach Out To Me On My Social Channels Or Website.

Reach Out!

Advice For Anyone Joining The Industry

Get your hands dirty! Learn how to build, break, and fix websites. Don’t be afraid to fail and always experiment.
SEO can be an intimidating and homogeneous workplace. Find a community like Latin@s in Tech, Women in Tech SEO, or Neurodivergents in SEO where you feel supported by like-minded peers.

Areas Of Interest

Content

Education, Awards, Certifications

Education:

B.A. in Sociology from CSU, Chico

Awards:

Performance and Results – Edgie Award (BrightEdge)
Best Use of Search – B2B (Global Search Awards, 2021)
Young Customer Service Professional of the Year (2018)

Certificates:

BrightEdge Certified Professional (BrightEdge)
Content Marketing Mastery (DigitalMarketer)
Analytics and Data Specialist (DigitalMarketer)
Search Marketing Specialist (DigitalMarketer)
Customer Value Optimization Specialist (DigitalMarketer)
Optimization and Testing Specialist (DigitalMarketer)
Google Mobile Sites Certification (Google)
Google Analytics Certification (Google)

Affiliations & Past Work

Open to freelance

Generation Tux
Meta
Victorious SEO
V Digital Services
Digital Current

Published Work & Inclusions

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

Favorite Articles/Publications You Share/Follow

Ahrefs blog is great but following top SEO leaders on LinkedIn is even better so you can get a lot of context and commentary on industry changes. Here are my favorite: