5 Tips to Skip Low Quality Video Submissions on Trybe

It’s no secret that UGC or influencer style videos are the most popular and often best performing creatives in most Facebook ad accounts these days.

But it can take a lot of time and effort to find the right creators for your brand, negotiate pricing, send them products, and get a high quality video in return.

The worst of all is when you spend $300 to $1,000 for one video and when you upload it into your ads, it fails…

New UGC platforms are rising up to help make this process smoother and more affordable for brands. Platforms like Billo, Insense, JoinBrands, Statusphere, and Aspire.

Personally, the first one I tried and have had a lot of success with is Trybe.

Trybe allows brands to create a “program” where they craft a creative brief for a specific product or service and invite creators to join and submit videos. You don’t have to pay anything upfront unless you want. And payment structures can be commission based, such as 15% of GMV (sales from the videos you make).

However, there are also hesitations for some people to join platforms like these. I have heard comments like “all my video submissions are bad,” “the videos have bad lighting and audio” or “the creators are all green and don’t make good videos.”

I have found it true that many creators on Trybe are first time creators, but that’s not the case for everyone. And from my experience, newer creators tend to make more organic style content, which is performing great in ad accounts right now!

There are key tips you can follow to avoid these mistakes and ensure you are getting more high quality video submissions that turn into winning ads for your brand!

Here are the 5 tips I recommend to avoid low quality video submissions:

1. Set standards for the creators you accept or invite in your program

I know a founder that gets excited when creators request to join his brand’s program so he just accepts them… don’t do this! Look at their portfolio. No portfolio? Reject. No videos in the last 30 days and a submission approval rate under 50%? Don’t pursue it. Focus on creators that are genuinely good fits if you want just a few, or set standards to at least accept ones producing good content already.

2. Customize your invite message to find your target creators

When you invite a creator to join your program, you can send a message. Don’t waste this opportunity! It’s your first touch point to share about your brand. Tell them what you’re looking for and what’s special about your product, such as “Passionate about golf?? We’re looking for golf enthusiasts to showcase our new apparel line.” If someone already is an ideal customer or loves your brand, they tend to make better creatives.

3. Craft a thoughtful welcome message

After a creator accepts to join your program, or you approve their invite, they get sent an automatic message you can set up in your program settings. Again, communication is everything! Use this to introduce your brand, the specific product you want them to talk about, share links to winning video ads or inspiration, and share a reminder for them to check out your creative brief.

4. Write a detailed creative brief

My recommendation for just starting out is to make a “master creative brief.” This should give an overview of:

• Your brand and mission
• The product or service you want to promote
• Key features to call out in the video
• Customer personas that are proven from your brand’s customer reviews (not based on assumptions)

This gives a great rundown of your brand to new creators and allows their creative juices to start flowing. They can use this to craft their own concepts, and if you want creators to use specific hooks or scripts, you can send that to them directly in the Chats.

5. Don’t set up roadblocks

When you’re first starting out and really hungry for video submissions, avoid adding unnecessary roadblocks that will slow down the submission process. An example would be asking creators to share their video ideas or scripts before filming. If you follow the steps above with strong communication and creator filtering, this should help you avoid these roadblocks.

If you’re totally new to Trybe and want guidance on how to set up your account, check out this blog: A Creative Strategist’s Guide to TryBe: Sourcing Creator Videos for Brands and Agencies.

If you have additional questions or know any brands wanting this whole creative strategy and sourcing process managed for them, please reach out at Sammy Jane Marketing.