Pablo Villalpando
SEO Manager | 9+ Years
About
Who is Pablo Villalpando?
- I focus on Technical and Content SEO.
- I’ve been in the industry for 9 years. Hello Penguin 3.0 š§ š
- I love helping small businesses grow, create jobs, and improve their local communities. Outside of work, I enjoy live music.
Iāve spent years in SEO, working with both local family-owned businesses and larger brands, and Iāve seen firsthand how visibility drives impact. With Sandy Eggo SEO, Iām focused on making that impact twofold: helping small businesses thrive while investing directly in community growth.
I believe businesses should show up for their communityāin real dollars and real action. That philosophy inspired me to build the Sandy Eggo SEO Referral Program, where referrals donāt just grow businessesāthey also fuel social good.
When someone introduces a small business to us and they become a client, we give $500 cash as a thank-you. Beyond that, every engagement helps fund initiatives at the core of our mission:
ā¤ļø 20% of all proceeds go to local nonprofits
ā¤ļø The Future Humanitarians Scholarship supports student activists
ā¤ļø Websites for Changemakers uplifts mission-driven organizations
If a referrer doesnāt need the cash, they can direct it to their favorite nonprofitāturning a simple introduction into momentum for someone who needs it most.
Outside of client work, Iām passionate about giving back through philanthropy, scholarships, and nonprofit partnerships. My goal is to make sure SEO not only moves the needle for businesses but also sparks change where it matters most.
Want to help a neighborhood brand get found and make a local difference? Make a referral.
Advice For Anyone Joining The Industry
- Get your hands dirty! Learn how to build, break, and fix websites. Don’t be afraid to fail and always experiment.
- SEO can be an intimidating and homogeneous workplace. Find a community like Latin@s in Tech, Women in Tech SEO, or Neurodivergents in SEO where you feel supported by like-minded peers.
Areas Of Interest
Content
Education, Awards, Certifications
Education:
- B.A. in Sociology from CSU, Chico
Awards:
- Performance and Results ā Edgie Award (BrightEdge)
- Best Use of Search ā B2B (Global Search Awards, 2021)
- Young Customer Service Professional of the Year (2018)
Certificates:
- BrightEdge Certified Professional (BrightEdge)
- Content Marketing Mastery (DigitalMarketer)
- Analytics and Data Specialist (DigitalMarketer)
- Search Marketing Specialist (DigitalMarketer)
- Customer Value Optimization Specialist (DigitalMarketer)
- Optimization and Testing Specialist (DigitalMarketer)
- Google Mobile Sites Certification (Google)
- Google Analytics Certification (Google)
Affiliations & Past Work
Open to freelance
- Generation Tux
- Meta
- Victorious SEO
- V Digital Services
- Digital Current
Published Work & Inclusions
- Delete your pages and rank higher in search – Index bloat and technical optimization 2019
- Website Architecture SEO: How To Build a Search-Friendly Website
- Hreflang Tags: The Ultimate Guide
- Website Migration SEO Checklist: How to Migrate a Website Without Losing Traffic
Any Results/Highlights From Your Work You Want To Promote? Any Impact Youāre Proud Of?
Favorite Articles/Publications You Share/Follow
Ahrefs blog is great but following top SEO leaders on LinkedIn is even better so you can get a lot of context and commentary on industry changes. Here are my favorite:
Cool Fact
I did SEO for The Hulk (Mark Ruffalo / thesolutionsproject.org).
Favorite Food And/Or Restaurant
Street tacos from Tijuana š®
Birthday
June 1st
Meet Chia!

Other Greats!
Articles
How to Receive, Interpret, Implement, and Reject Feedback
Learn why we resist feedbackāand how to turn even harsh criticism into real growth. Discover practical strategies to manage triggers, ask better questions, and build action plans that help you improve personally and professionally.
How to Build Resilience as a Digital Marketer
Weāre gonna talk about how to build that resilience as a digital marketer. Check it out now!
Get More Google Reviews For Your Local Business – Free Templates
Get More Google Reviews For Your Local Business – Free Templates. Quick and easy way to get more reviews for your business.
A Realistic List of Some of The Best Technical SEOs
LLMs are impressive, no doubt about it, but they are not always the most accurate. Let’s debunk some of their claims about the best SEO’s in the game.
5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups
5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups. Learn more from Deborah Damilola!





