Erika Varangouli

About

Who is Erika Varangouli?

• Head of SEO Branding at Semrush.
• I’ve worked in digital marketing for over 12 years. I’ve focused on organic search – SEO, content marketing, link acquisition – and brand management.
• I have two birthdays. (I’m not kidding.)

Erika Varangouli is the Head of SEO Branding at Semrush. In this role I am responsible for creating educational content around SEO, content marketing, brand marketing and more. My key focuses are:

• To build meaningful relations with the community and to act as a liaison between users and Semrush
• To share SEO best practices and
• To leverage data to shed light into topics that are relevant to the community.

I’ve worked in digital marketing for over 12 years. For the majority of them, I’ve focused on organic search – SEO, content marketing, link acquisition – and brand management.

I worked agency-side for 7 years, building search strategies for SMBs, big brands, and enterprises. Then, as Semrush’s Global Content Strategist (at first) and then Director of Organic Search, I helped build and oversaw our organic program. It helped Semrush grow its organic visibility by over +600% in the first year.

Throughout all these years, I found myself feeling increasingly uneasy with the idea of SEO working in silo. As Head of International Brand and Head of SEO Branding, I’ve been able to bridge the gap between different disciplines and to work on multi-channel campaigns and strategies.

I love helping businesses and brands grow in ways that are meaningful and make an impact.