Michelle Lowery
SEO Writer + Strategist | 35+ Years
About
Who is Michelle Lowery?
- Independent SEO content editor, writer and strategist.
- I’ve contributed to publications such as SEJ, Bruce Clay, Buffer and several others. I’ve spoken at Pubcon Austin, SEJ Summit, State of Search and more.
- I love to read, take day trips around Texas, cook, and create beaded Christmas ornaments.
Michelle Lowery is an independent SEO content editor, writer and strategist. In this role, I help clients earn customers, traffic and rankings through the creation and management of high-quality content. I have more than 35 years’ experience as a writer and editor, and have worked in content and SEO since 2008.
One of my favorite things to do is find a low-performing page, optimize it, and watch it bounce back in the SERPs to start earning traffic again. I also enjoy building and managing high-performing content teams.
I’ve contributed to publications such as SEJ, Bruce Clay, Buffer and several others. I’ve spoken at Pubcon Austin, SEJ Summit, State of Search, ACES, EFA Con and WordCamp, and have given webinars for Clearscope, Quiet Light Brokerage, and others. I’m also an occasional podcast guest.
Outside of work, I love to read, take day trips around Texas, cook, and create beaded Christmas ornaments. I also attend Star Trek and science fiction conventions whenever possible.
Advice For Anyone Joining The Industry
Be curious. Don’t be afraid to ask questions. Find a mentor, if possible. Join Women in Tech SEO, if you’re able. It’s one of the most supportive communities I’ve ever been a part of. If you’re in content, join Superpath, another outstanding community.
Areas Of Interest
- Content
- On-Page SEO
- Editing
Education, Awards, Certifications
- Associate’s in Communications Applications Technology
- Diploma in Russian from the Defense Language Institute
Affiliations & Past Work
- Skillshare
- Semrush
- Always open to contract work
Published Work & Inclusions
- The Ultimate Guide to Creating Effective Landing Pages
- Content Marketing: Everything Old is New Again
- How to Get Your First Client
- Military Hospitals, Domino’s Pizza, and Why Mobile Isn’t Everything
- Is it Time to Upgrade From Freelance Writer to LLC?
- Michelle Lowery: The Mechanics of Content Creation in WordPress
- https://podcasts.apple.com/us/podcast/practical-seo-writing-strategies-with-michelle-lowery/id1376903878?i=1000459723236
- Michelle Lowery on Content, Writing, Hiring Writers, and Getting Writing Jobs
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- I once (in partnership with a tech SEO) helped a client recover from a manual penalty and rise from zero traffic to thousands of visits per month over a period of six months by overhauling their low-quality content.
- While at Skillshare, I phased out the content agency they were using and built an in-house content team, saving the company ~$600K per year.
Favorite Articles/Publications You Share/Follow
- #SEOFOMO
- Semrush
- Hubspot
- #WTSEO Newsletter
- Marie Haynes Newsletter
- #SEOForLunch
- Superpath Newsletter
- Soloist Sundays Newsletter
- Content Marketing Institute
- Search Engine Land
Cool Fact
- I speak Spanish and Russian.
- I’m a proud Air Force veteran.
- I’m a published author.
- I’m a huge Star Trek fan.
Favorite Food And/Or Restaurant
I like just about everything except seafood or anything curried. I especially love Puerto Rican food (I’m half Puerto Rican).
This is Baxter. I also have two cats (Pyewacket and Simon) and a cockatiel (Pixie).
Other Greats!
Articles
The Office Characters As A Digital Marketing Team
The Office Characters As A Digital Marketing Team!
SaaS SEO for Beginners: Running Your 1st SEO Campaign
Running your first SEO campaign for a SaaS business can be challenging yet rewarding. Here’s a guide for beginners to kickstart their first SEO campaign.
Content Optimization For SGE: Ranking Factors and More
In some ways, SGE is a bit like the featured snippet on steroids. Let’s walk through how it works—and what you need to know about SGE content optimization.
How to Write AI Prompts for Quality Outputs
AI is working its way into everything. It’s text. It’s visual. It’s sound. And it’s probably not going anywhere.
Getting the Perfect 100 on PageSpeed Insights
Core Web Vitals are far from overrated. They are actually underrated and relatively simple to optimize, especially if you carefully choose your tech stack.
Combine GSC + Bing Query Data In Google Looker Studio
Combine Google Search Console + Bing Webmaster tools to get all your keyword data in one place!