Magnus Løv Schmidt

Advice For Anyone Joining The Industry

• Create a test site ASAP. SEO is a mysterious place, so you need to test your assumptions in a more controlled environment. If you do not test and get first hand experience, then you rely too much on the talk of the internet. Reading, case studies, theories are fine, but you will further faster if you test on your own pages, where you can break things and take bigger risks.

Areas Of Interest

• Love ecommerce SEO and off-page SEO. I guess since its usually very transactional. Especially for ecommerce, where you can optimize structures and then see the revenue coming in directly from those efforts.

Education, Awards, Certifications

• I have a masters in Brand Management and Marketing Communications. I do not really believe in Certificates in the SEO industry, since the pace is so high, and things change every 3 months or so.

Affiliations & Past Work

• I am currently running a link building platform with focus on transparency and expertise. Its not everyone who are into paid link building, and that’s fair, but we serve those who are.
• Also partnered up with a senior ecommerce specialist to found shopseo.agency, where we focus on ecommerce SEO and especially Shopify.

Published Work & Inclusions

• Did a couple of podcast episodes at my old workplace
• Submitted a couple of articles to Seofomo

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

• A technical case, where hreflang was a major issue on 14 different country markets. Within a month we saw a 40% increase to local markets, higher CTR, better rankings across in their respective countries. Really highlights the importance of correct technical SEO on international sites. In this case it was an ecommerce D2C brand.

Favorite Articles/Publications You Share/Follow

• I usually follow Seroundtable as the primary one. Other than that LinkedIn and relations with others in the industry is my go-to for new knowledge and tests.

Are you interested in speaking? At conferences, podcasts, webinars, college course, etc.

• I would love to. Haven’t done any of that yet, but I am open for it.

First Job

• Got hired straight out of uni to an agency because I asked a lot of questions in the local SEO groups on Facebook. I had no-one to spar with, so ended up talking a lot to an agency owner, who then hired me for a junior SEO role out of uni.

Cool Fact

• Went alone to the US to work on a summer camp at the age of 20. Its far away from little Denmark, and the rules are very different over there regarding healthcare. I then ended up finding out, while in the US, that I had a heart condition, which ended with me flying home to Denmark ASAP to get the operation.
• Then returned for the same summer camp the next year to get my redemption.

Favorite Food And/Or Restaurant

• I am a sucker for all things pizza. Not just regular pizza, but all kinds of variations, toppings, doughs, etc.

Birthday

• November 18th

I have a frenchton mix (Half french bulldog, half Boston Terrier) called Herman. He acts as both races, so sometimes he sleeps all day, and sometimes he gets uncontrollable zoomies around the house.