John McAlpin
Head of SEO | 10+ Years
About
Who is John McAlpin?
- Head of SEO at Pillar4 Media and is also an independent SEO consultant and custom WordPress Developer.
- 10+ years providing advanced SEO consultations to organizations of all sizes.
- Currently accepting new clients at johnmcalpin.com.
John McAlpin is the Head of SEO at Pillar4 Media and is also an independent SEO consultant and custom WordPress Developer. As an independent consultant, he focuses on creating scalable digital marketing platforms for both large and small marketing teams. Currently, he spends most of his time creating custom WP CMS experiences for marketing teams with complex web needs.
John has 10+ years providing advanced SEO consultations to organizations of all sizes. John is deeply engaged in both the local and national SEO community and has a strong background in technical SEO, web development, and digital marketing strategy. John also frequently contributes to Search Engine Land and Search Engine Journal.
Advice For Anyone Joining The Industry
Stay curious and keep learning!
Areas Of Interest
- Web development
- Technical SEO
- Advanced reporting dashboards
Affiliations & Past Work
Currently accepting new clients at johnmcalpin.com
Published Work & Inclusions
- SMX Masterclass 2024
- State of Search Conference
- How To Spy On Competitors With Python & Data Studio
- How I earned a knowledge panel without a Wikipedia page
Favorite Articles/Publications You Share/Follow
Other Greats!
Articles
The Office Characters As A Digital Marketing Team
The Office Characters As A Digital Marketing Team!
SaaS SEO for Beginners: Running Your 1st SEO Campaign
Running your first SEO campaign for a SaaS business can be challenging yet rewarding. Here’s a guide for beginners to kickstart their first SEO campaign.
Content Optimization For SGE: Ranking Factors and More
In some ways, SGE is a bit like the featured snippet on steroids. Let’s walk through how it works—and what you need to know about SGE content optimization.
How to Write AI Prompts for Quality Outputs
AI is working its way into everything. It’s text. It’s visual. It’s sound. And it’s probably not going anywhere.
Getting the Perfect 100 on PageSpeed Insights
Core Web Vitals are far from overrated. They are actually underrated and relatively simple to optimize, especially if you carefully choose your tech stack.
Combine GSC + Bing Query Data In Google Looker Studio
Combine Google Search Console + Bing Webmaster tools to get all your keyword data in one place!