Tory Gray
CEO & Founder | 15+ Years
About
Who is Tory Gray?
- CEO & Founder of Gray Dot Company.
- I’ve been deep in the world of SEO and digital marketing for almost 15 years now, bouncing between the marketing and product sides.
- I’ve got a dog named Potus (President of the United States).
Tory Gray is the CEO & Founder of Gray Dot Company. In this role, I lead the talented Gray Dot team in bridging the gap between objectives, insights, and execution for Search Marketing, Data, and Digital Consumer Insights projects. Our expertise lies in working with FinTech, other regulated industries, SaaS, and eCommerce/DTC clients, enabling us to efficiently and effectively scale results.
I’ve been deep in the world of SEO and digital marketing for almost 15 years now, bouncing between the marketing and product sides. Currently, I serve as a senior SEO advisor for additional leading digital agencies and find great fulfillment in being a mentor for the Women in Technical SEO (WTSEO) community.
When it comes to work, I’m all about tech SEO, user-generated content, programmatic strategies—you name it. Scaling things up gets me excited, and I’m always looking for innovative ways to make it happen. In life, I love my kid & my partner Colin, #BookTok and vegan #FoodTok, reading, sunny porches, and trips to magical lake-side cabins.
Advice For Anyone Joining The Industry?
Find your people (and a mentor, if you can.) I *highly* recommend joining Women in Tech SEO if you can. It’s a wonderful and safe place to learn.
Education, Awards, Certifications
- BA in Mass Communications from the Honors College at the University of South Florida
- Certificate of Entrepreneurship from Cornell
Affiliations & Past Work
- Inflow
- Revolar
- Craftsy
- Fusionbox
- Magnetic
Published Work & Inclusions
- Opinionated SEO Opinions, our webseries/podcast
- How different is eCommerce SEO on The SEO Rant
- Digital Consumer Data: Value Beyond SEO on the Rankable podcast
- The SEO Customer Funnel
- The UGC SEO Playbook
- The eCommerce Technical SEO Framework
- Agile SEO Framework: Building a Continuous Improvement Machine
- Scaling SEO: A Framework
- Next-Gen SEO Content & Keyword Matrix
- International SEO Tech Specs
Favorite Articles/Publications You Share/Follow?
Keeping up on SEO happenings:
- TTT’s Rich Snippet newsletter by Jamie Indigo
- #SEOFomo
- WTSEO’s Newsletter
- #SEOforLunch
- The SEO Weekly from iPullRank
- Onely’s blog
For Content Marketing/Strategy insights:
For everything else:
Cool Fact
- I’ve got a dog named Potus (President of the United States).
- I snap with my ring finger.
Favorite Food And/Or Restaurant?
This one’s hard because I mostly love variety – Japanese, Ethiopian, Indian, Italian, Mexican, German, Lebanese, and yes even British food. Classic (US) American – I like everything from everywhere else!
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Meet Potus
