Blair MacGregor
Founder & SEO Consultant | 15+ Years
About
Who is Blair MacGregor?
- Founder of Endura Growth Partners.
- In 2023, I began consulting independently, helping practices and publishers with traffic recovery, reviews, and conversion strategies.
- Outside of work, I enjoy reading, listening to music, and having my heart broken by the terrible New York sports teams I’m a fan of.
I’m Blair MacGregor, founder of Endura Growth Partners. I’ve spent more than 15 years in SEO and digital marketing, working with highly regulated industries where credibility and compliance are critical.
Earlier in my career, I supported SEO strategy for global pharma companies like Novartis, Sanofi, and Bristol Myers Squibb. From 2019 to 2023, I worked at Launch That, scaling health and finance sites through Google’s toughest updates. At Annuity.org, I built a credentialed reviewer program that drove ~350% organic traffic growth and a 117% lift in qualified leads. At Drugwatch.com, I led the Medic update recovery, resulting in 470% year-over-year traffic growth and a 25% increase in customers.
In 2023, I began consulting independently, helping practices and publishers with traffic recovery, reviews, and conversion strategies. That work led to founding Endura Growth Partners in 2025, where recent projects include guiding Athré Facial Plastics through a full SEO and CRO reset that boosted local rankings and patient consultations.
I'm currently taking on new clients!
Advice For Anyone Joining The Industry
Because modern day SEO touches so many different things, the best way to succeed long-term is by staying curious and cultivating that curiosity whenever and however you can.
I always encourage people go through the process of building a site on their own and trying to rank it, even if it’s for low-volume keywords. I ultimately built a business for myself and parlayed that into a professional career. But even just a hobbyist side you build from the ground up will give you a perspective you won’t likely get from your job, particularly at entry-level.
Additionally, try to pick up as much as you can about other digital channels and levers: paid search, e-mail, copywriting, UI/UX. You don’t have to go deep in every one. But getting a sense of the basics and how those work in tandem with SEO will be super valuable.
Areas Of Interest
- E-E-A-T and what I call “trust-based” SEO.
- Content Marketing that leads with quality over quantity
Education, Awards, Certifications
Affiliations & Past Work
I’m currently taking on new clients!
- I work best with clients in one of three categories:
- Plastic surgery practices generating $1M+ annually that want to increase qualified patient bookings.
- Medical supply companies doing $2M+ per year, ready to expand national visibility and e-commerce sales. (I see a huge opportunity for manufacturers to outpace affiliate middlemen as search evolves and AI overviews push more traffic toward direct providers.)
- YMYL publishers with established business models who need to protect or recover high-value organic traffic.
- I also occasionally partner with businesses that don’t quite meet those revenue thresholds but fall within these verticals — such as new cosmetic practices, dentists, podiatrists, or physical therapists.
Past clients/work include:
- Annuity.org
- Drugwatch.com
- Retireguide.com
- StructuredSettlements.com
- Gomohealth.com
- Novartis Translational Medicine
- RWJBarnabas Health
Published Work & Inclusions
Some of what I think is my best content on Twitter/X:
- The bar to rank for medical and health keywords on Google is set insanely high.
- An easy E-A-T concept you should be able to implement on your site in less than an hour: the Trust Bar.
- One of the best examples of site-wide E-A-T I’ve seen from a site that’s NOT in the health or finance space is
- If you’re trying to build credibility on the internet in your field, you should consider reviewing content for companies as a subject matter expert.
- So I’m working on a larger piece about how to find outside reviewers to help fact check & lend credibility to your content & build E-E-A-T.
Always looking for opportunities to write content about SEO for credible publishers! E-mail me ([email protected]) if interested.
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
I helped grow Annuity.org’s MoM organic traffic roughly 350% from the time I started at the company in June 2019, as well as increasing lead and MQL generation 117% and 353% respectively from 2020 to 2022. I also lead an expansion of the site’s content footprint from its original focus as a single-subject matter web site (annuities) into the broader Personal Finance market, where the site regularly competes for SERP visibility with financial giants like Investopedia, Bankrate and Nerdwallet, among others.
I also helped grow Drugwatch.com to the tune of a 470% YoY increase in organic traffic for from 2019 into 2020, as well as a 6% increase in SQLs and a 25% increase in total customers. I brokered a deal that brought on 12 qualified experts from the University of Chicago (UIC)’s Drug Information Group in an effort to improve E-E-A-T. This helped put the site in position to compete 1:1 for WebMD, MedicineNet, Healthline and other health information giants for key top-of-funnel terms.
Favorite Articles/Publications You Share/Follow
Too many to list in full but, in terms of publications:
I also read newsletters/content from:
