Veronica Ruiz Morcillo
Paid Media Consultant | 11+ Years
About
Who is Veronica Ruiz Morcillo?
- Paid Media consultant with nearly 11 years of experience in both in-house and agency.
- I volunteer as a digital strategist for a couple of non-profit organizations.
- I have published several poems in a few anthologies in the UK and Spain.
Veronica is a Paid Media consultant with nearly 11 years of experience in both in-house and agency settings, across a range of established and start-up environments. Her expertise lies in managing Paid Search and Paid Social media campaigns for brands across international markets. From strategizing to hands-on implementation, she has helped businesses of all sizes in broadening their horizons and achieving growth.
Outside of work, she enjoys writing and spending time with her two little girls. She also volunteers as a digital strategist for a couple of non-profit organizations, where she lends her expertise to support causes that she strongly believes in.
Advice For Anyone Joining The Industry
- Get out there and meet people
- Read blogs / case studies / interviews
- Keep your mind open (and creative!)
Areas Of Interest
- Paid Media
- Digital Strategy
Education, Awards, Certifications
- Top 10 Optmyzr Digital Marketing Sheroes
- Google Ads certified
- Meta Certified Digital Marketing Associate
- Google Analytics certified
- Postgraduate in General Business, Management
- Bachelor’s degree Advertising and PR 2.12
Affiliations & Past Work
I currently work as a digital marketing strategist and paid media consultant, providing my services to reputable agencies in the UK and the US through white-labeling partnerships. In addition, I hold the position of Paid Media Specialist for a thriving British ecommerce brand, where my expertise is instrumental in driving their international expansion efforts.
Throughout my career, I have had the opportunity to collaborate with diverse brands, such as:
- TrustedHousesitters
- HolidayTaxis
- Groupon
- American Express
- HouseTrip
Published Work & Inclusions
- How to budget for an optimal ROI? – Article for PLU website
- What does it really mean to be data driven? – A talk for the PPC Live UK event
- How to structure your Google Ads account? – Article for the PLU website
- The added value of PPC – A digital event for the PPC Zone
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
One notable achievement I take pride in is spearheading the successful international expansion of a British SaaS brand into the US market.
Through strategic paid media campaigns combining territories, platforms and paid channels + a meticulous market research, I played a pivotal role in establishing the brand’s presence and driving significant growth in the highly competitive US market.
Favorite Articles/Publications You Share/Follow
- Adzooma Blog | Digital marketing news, opinions, tips & research
- The Data Driven Blog
- Search Engine Journal
- PPC Live UK Blog
- Optmyzr | PPC & Search Marketing Blog
- Reports | Brandwatch
Cool Fact
I have published several poems in a few anthologies in the UK and Spain 🙂
Favorite Food And/Or Restaurant
- Thai
- Japanese
- CHEESE
