Sara Vordermeier
Content & Search Strategist | 9+ Years
About
Who is Sara Vordermeier?
- I look after content and SEO/GEO/AEO from start to finish – the research, the structure, the actual writing, and the optimization – for clients across B2B SaaS and tech as well as local service businesses.
- I spoke at BrightonSEO in October 2025 about Uberall’s Location Performance Optimisation (LPO) framework for multi-location businesses, and I judged at the European Search Awards in 2026.
- I was a translator/editor/proofreader for the first 2.5 of my career. I worked with German clients at an agency and helped them get their English content in order.
Content & Search Strategist for 9+ Years
In this role I look after content and SEO/GEO/AEO (whatever you want to call it) from start to finish – the research, the structure, the actual writing, and the optimization – for clients across B2B SaaS and tech as well as local service businesses. Most of what I do happens in English, but I currently optimize Uberall content across five locales.
I’ve been at this for nearly a decade, moving between in-house roles and freelance consultancy. I spoke at BrightonSEO in October 2025 about Uberall’s Location Performance Optimisation (LPO) framework for multi-location businesses, and I judged at the European Search Awards in 2026.
E-E-A-T is my cup of tea – without it, the internet would be nothing but slop. I love injecting that expert human content, the customer insights, the proprietary data and the quotes in my work.
When I’m not at my screen, I’m trying to achieve vitamin D sufficiency outside – running, walking, travelling. I play netball with my local Hamburg team and write features about living abroad.
Advice For Anyone Joining The Industry
- Join the Women in Tech SEO community (or similar communities). Ask questions, look out for opportunities — and answer questions! You’ll boost your confidence, find like-minded professionals and have conference buddies to meet up with several times a year. That was the best thing I ever did for my own career.
Areas Of Interest
- Content strategy
- Local SEO
- Editorial
- International SEO
Education, Awards, Certifications
- BA in Modern Languages (German, French, Italian) at the University of Sheffield
- Postgraduate Diploma in Journalism from the London School of Journalism
Affiliations & Past Work
- Uberall
- adjoe
- Wunder Mobility
- Charlie HR
Published Work & Inclusions
- Behind the Scenes with an Awards Judge
- How to Gain Visibility and Organic Traffic with Minimal Search Volume
- How to Structure Your Schedule When Your SEO Roadmap Is a Congested Highway
- How to turn your locations’ presence into performance
- How to scale content ops — not AI slop (in German)
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- Content & SEO strategy at adjoe (https://adjoe.io/blog/)
2,000% YoY increase in organic engaged blog sessions, helping to attract more leads for the sales pipeline. - Content & SEO strategy at Uberall:
- 300% increase in website AI-sourced conversions (demo requests, contact forms), 52% increase in organic website conversions, $6.1M+ in closed organic revenue and $1.1M+ in closed AI-sourced revenue.
- Speaker at brightonSEO October 2025
- Judge at European Search Awards 2026
Favorite Articles/Publications You Share/Follow
- SEO:
- Lily Ray’s substack
- Women in Tech SEO’s newsletter
- Mark from Core Updates
- Search Engine Journal
- Content:
- Superpath
- Dan Koe’s substack
- AI:
- Gary Marcus’s substack
- ML for SEO
Are you interested in speaking? At conferences, podcasts, webinars, college course, etc.
- Yes, conferences, meet-ups and podcasts — anything that gets me talking about content.
First Job
- I was a translator/editor/proofreader for the first 2.5 of my career. I worked with German clients at an agency and helped them get their English content in order.
Cool Fact
- I have a twin sister who lives back in the UK. I moved to Germany when I was 22 years old and love seeing her (and my parents) when I go back to visit. Oh, and I studied German, French and Italian at university.
Favorite Food And/Or Restaurant
- If you were pointing a weapon at my head: Thai food – I love a Massaman curry. If I were feeling indecisive, I’d just tell you I like all food, as long as it doesn’t contain lactose.
Meet my handsome lockdown buddy, Ernie. He lives with my parents (i.e. not with me) and exclusively answers to me.
Other Greats!
Articles
How to Properly Hire a Digital Marketing Consultant or Agency
How to Hire a Digital Marketing Consultant or Agency (Without Wasting Money). A No-Fluff Guide for Business Owners Who Are Done Getting Burned.
Getting the Perfect 100 on PageSpeed Insights
Core Web Vitals are far from overrated. They are actually underrated and relatively simple to optimize, especially if you carefully choose your tech stack.
Get More Google Reviews For Your Local Business – Free Templates
Get More Google Reviews For Your Local Business – Free Templates. Quick and easy way to get more reviews for your business.
How to Receive, Interpret, Implement, and Reject Feedback
Learn why we resist feedback—and how to turn even harsh criticism into real growth. Discover practical strategies to manage triggers, ask better questions, and build action plans that help you improve personally and professionally.
How to Build Resilience as a Digital Marketer
We’re gonna talk about how to build that resilience as a digital marketer. Check it out now!
A Realistic List of Some of The Best Technical SEOs
LLMs are impressive, no doubt about it, but they are not always the most accurate. Let’s debunk some of their claims about the best SEO’s in the game.