Michael Glavac
Technical SEO | 7+ Years
About
Who is Michael Glavac?
- I have worked on pretty much every facet of SEO over my career.
- I’m working on a site called SERP De Jour, which will be a bit of a fun casual take on SEO news but I will also be highlighting funny SERP results.
- I also used to play paintball semi-professionally.
My name is Michael Glavac and I have been in the SEO world for over 7 years. I have worked on pretty much every facet of SEO over my career. I prefer to work on technical though I have started to lean a little more into content with the emergence of generative AI.
I have had the pleasure of working on sites in many industries and verticals throughout my career. Every industry seems to have it’s little quirks that keep things interesting on top of all the interesting products and businesses I have seen.
Advice For Anyone Joining The Industry
- Don’t be afraid to try an idea. Sometimes we get too stuck in the traditional tactics we sometimes don’t take a risk on something. The beauty of SEO is that it is a mix of art and science. It’s not as simple or rigid as paid, no disrespect to my PPC colleagues as I know it’s not as simple as people like to say either, but sometimes the thing that goes against all the “correct” ways to do it work.
- Don’t be afraid to ask people above you for advice. Early in my career I made it a point to soak as much knowledge as I could from my first director of SEO. She helped me expand my skillset and got me into technical SEO.
Areas Of Interest
- Technical SEO
- Structured Data
- Generative AI
- Python Coding
Education, Awards, Certifications
- BS Marketing with Certificate in Interactive Marketing – NIU
Affiliations & Past Work
- iPullRank
- Nextleft
- Straight North
Published Work & Inclusions
- The Emergence of the T Shaped SEO ft Michael Glavac – Rankable Ep. 100
- Leveraging Sales and Customer Service Teams: Unleashing the Power of Pain Points in SEO Content
- Robots.txt Files: Directives, Examples, and Use Cases
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- I’ve been a part of some cool things in the SEO space but my personal favorite achievement was the first time I was able to run SEO tests and they were successful. They went against everything everyone had been preaching at the time and the test was supposed to run for 6 months and after 6 weeks we saw white hot leads that easily converted.
Favorite Articles/Publications You Share/Follow
Cool Fact
- I’m working on a site called SERP De Jour, which will be a bit of a fun casual take on SEO news but I will also be highlighting funny SERP results. Outside submissions will be welcomed, though SGE may be the gift that keeps on giving.
- I also used to play paintball semi-professionally. I also enjoy snowmobiling though nature hasn’t been too great with that the last 2 years. I’m hoping to ride from north central Illinois to the UP of Michigan and back one day.
Other Greats!
Articles
The Office Characters As A Digital Marketing Team
The Office Characters As A Digital Marketing Team!
SaaS SEO for Beginners: Running Your 1st SEO Campaign
Running your first SEO campaign for a SaaS business can be challenging yet rewarding. Here’s a guide for beginners to kickstart their first SEO campaign.
Content Optimization For SGE: Ranking Factors and More
In some ways, SGE is a bit like the featured snippet on steroids. Let’s walk through how it works—and what you need to know about SGE content optimization.
How to Write AI Prompts for Quality Outputs
AI is working its way into everything. It’s text. It’s visual. It’s sound. And it’s probably not going anywhere.
Getting the Perfect 100 on PageSpeed Insights
Core Web Vitals are far from overrated. They are actually underrated and relatively simple to optimize, especially if you carefully choose your tech stack.
Combine GSC + Bing Query Data In Google Looker Studio
Combine Google Search Console + Bing Webmaster tools to get all your keyword data in one place!