Mads Vallentin Unger
Head of SEO & Partner | 5+ Years
About
Who is Mads Vallentin Unger?
- Partner at Pixelhouse, a family-owned Danish web agency he runs with his brother, where he handles SEO for clients and specializes in PageSpeed optimization and local SEO.
- Automating a large share of the agency’s local SEO work, which keeps client prices low and competitive without hurting margins or quality. The agency also offers white label solutions.
- Tells newcomers to start small by building a test website as proof of skill, since the industry is crowded with people selling services without real knowledge. He follows Search Engine Journal, Search Engine Land, and Ahrefs, and is open to podcasts and college courses.
My name is Mads and I’m a partner in Pixelhouse, a web agency in Denmark. I work with SEO for our clients and specialize in Pagespeed Optimization.
Advice For Anyone Joining The Industry
- Start small and make a website. The industry is flooded with people selling web, SEO and AI-services without any real knowledge. Create a small test site and use it as an example for new clients to see.
Areas Of Interest
- Pagespeed Optimization
- Local SEO
Affiliations & Past Work
- I´m working with my brother in our own, family-owned agency, but we do work with white label solutions.
Published Work & Inclusions
- I read a lot of Search Engine Journal and Search Engine Land.
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- We have been able to automate a large portion of the local SEO work we do for our clients, so that we can keep our prices low and competitive withour hurting our margins or the end product/service.
Favorite Articles/Publications You Share/Follow
- I really like Ahrefs´ YouTube channel- and newsletter.
Are you interested in speaking? At conferences, podcasts, webinars, college course, etc.
- I´m open for podcasts and college courses.
First Job
- I started working freelance in my family´s rental company.
Other Greats!
Articles
5 Tips to Skip Low Quality Video Submissions on Trybe
Tired of low quality UGC on Trybe? These 5 tips help brands vet creators, write better briefs, and get video submissions that turn into winning Facebook ads.
How to Properly Hire a Digital Marketing Consultant or Agency
How to Hire a Digital Marketing Consultant or Agency (Without Wasting Money). A No-Fluff Guide for Business Owners Who Are Done Getting Burned.
Getting the Perfect 100 on PageSpeed Insights
Core Web Vitals are far from overrated. They are actually underrated and relatively simple to optimize, especially if you carefully choose your tech stack.
Get More Google Reviews For Your Local Business – Free Templates
Get More Google Reviews For Your Local Business – Free Templates. Quick and easy way to get more reviews for your business.
How to Receive, Interpret, Implement, and Reject Feedback
Learn why we resist feedback—and how to turn even harsh criticism into real growth. Discover practical strategies to manage triggers, ask better questions, and build action plans that help you improve personally and professionally.
How to Build Resilience as a Digital Marketer
We’re gonna talk about how to build that resilience as a digital marketer. Check it out now!