Lydia Fox
Head of SEO | 6+ Years
About
Who is Lydia Fox?
- Head of SEO at Serpify.
- Her main area is off-page SEO, particularly link building and relationship-driven authority building.
- Outside of work, she is a lover of chess and the NFL, particularly the Minnesota Vikings
Lydia Fox is the Head of SEO at Serpify. In this role I focus on building authority through strategic link acquisition, digital PR, and outreach, helping websites improve rankings and visibility in competitive search landscapes.
Her main area is off-page SEO, particularly link building and relationship-driven authority building. She specialises in securing high-quality coverage, scaling outreach campaigns, and working within challenging niches where trust, authority, and precision matter. She puts a high emphasis on EEAT being a primary concern for SEO’s.
She have several years of experience in SEO, working across agency environments and managing campaigns for a range of industries, including highly competitive and regulated sectors such as iGaming and Cryptocurrency.
At work, She enjoys the strategic side of SEO, finding creative angles for outreach, building partnerships with publishers, and turning what can be a transactional process into something more relationship-driven and scalable. I also enjoy simplifying complex SEO ideas and making them more practical and actionable.
Outside of work, she is a lover of chess and the NFL, particularly the Minnesota Vikings
Advice For Anyone Joining The Industry
- Put yourself out there, don’t be afraid to ask for advice and to ask questions. We’re fortunate that the SEO community is so helpful if you look in the right places, and more often than not people are willing to give advice, and help with
Areas Of Interest
- Offpage SEO
Education, Awards, Certifications
- BSc Business Management – University of East Anglia
Affiliations & Past Work
- Head of SEO at Serpify.com
Favorite Articles/Publications You Share/Follow
- Coreupdates.com
- Searchenginejournal.com
- SEOFOMO
Are you interested in speaking? At conferences, podcasts, webinars, college courses, etc.
- Link building panel with @FeryKaszoni, Tabby Farrar, Jo O’Reilly and Lydia Fox – SearchNorwich 15
- Leadership & Building Influence in SEO | SEOTalk Webinar
First Job
- Outreach Executive – Atlas SEO
Favorite Food And/Or Restaurant
- Huge lover of Sashimi, particularly salmon. Could eat my bodyweight!
Birthday
- 11th February 1999
Other Greats!
Articles
How to Properly Hire a Digital Marketing Consultant or Agency
How to Hire a Digital Marketing Consultant or Agency (Without Wasting Money). A No-Fluff Guide for Business Owners Who Are Done Getting Burned.
Getting the Perfect 100 on PageSpeed Insights
Core Web Vitals are far from overrated. They are actually underrated and relatively simple to optimize, especially if you carefully choose your tech stack.
Get More Google Reviews For Your Local Business – Free Templates
Get More Google Reviews For Your Local Business – Free Templates. Quick and easy way to get more reviews for your business.
How to Receive, Interpret, Implement, and Reject Feedback
Learn why we resist feedback—and how to turn even harsh criticism into real growth. Discover practical strategies to manage triggers, ask better questions, and build action plans that help you improve personally and professionally.
How to Build Resilience as a Digital Marketer
We’re gonna talk about how to build that resilience as a digital marketer. Check it out now!
A Realistic List of Some of The Best Technical SEOs
LLMs are impressive, no doubt about it, but they are not always the most accurate. Let’s debunk some of their claims about the best SEO’s in the game.