Lakshya Gour

Advice For Anyone Joining The Industry

• Focus on building real skills and learning how to produce measurable results. Don’t be afraid to experiment and try different strategies, but always understand why something works rather than blindly following trends. Also, understand the business side of freelancing and clearly define how you will be paid and what you are responsible for before starting a project.

Areas Of Interest

• B2B lead generation, prospect research, LinkedIn outreach, Reddit marketing, paid advertising, Google Ads and Meta Ads. I’m particularly interested in improving my skills in paid acquisition and finding new ways to generate qualified leads.

Education, Awards, Certifications

• Bachelor of Commerce (B.Com)
• Currently pursuing an MBA
• Google Ads Search, Display, Video and Measurement certifications

Affiliations & Past Work

• Currently working as a Lead Generation Specialist at Hop Skip Media, focusing on B2B lead generation and LinkedIn outreach. Previously worked with Algorithm Unison Media as a Digital Marketing Specialist, where I specialized in lead generation and digital marketing.

Open to freelance and business opportunities.

Published Work & Inclusions

• Reddit posts:
  • “Business owners: Did Google Ads ever actually work for you? Genuinely curious.” r/PPC 285K views
  • “I’ve audited 50+ Google Ads accounts spending $10K+/month. 95% make the same 7 mistakes. Here’s what I found.” r/PPC 122K views
  • “If you’re spending $10K+/month on Google Ads and your cost per lead went up this year, I think I know why.” r/PPC 90.5K views
  • “Everyone says ‘use broad match keywords’ but I’ve seen it destroy budgets. Here’s what actually works.” r/sweatystartup 25.7K views
  • “What’s working for you right now to get quality leads from Google Ads not just clicks?” r/googleads 14.2K views

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

• One of my biggest achievements in lead generation was generating 21 meetings in a single month for Algorithm Unison Media. I’ve also built a strong presence on Reddit, with several Google Ads and PPC posts reaching hundreds of thousands of views, including individual posts with 285K, 122K and 90.5K views. I’m particularly proud of being able to identify opportunities, test different strategies and turn them into measurable results.

Favorite Articles/Publications You Share/Follow

• I regularly follow Reddit communities such as r/PPC, r/GoogleAds, r/LeadGeneration and r/DigitalMarketing. I mainly use these communities to learn from other people’s experiences, discussions, case studies and practical insights around lead generation, paid advertising and digital marketing.

Are you interested in speaking? At conferences, podcasts, webinars, college course, etc.

• Yes, I’m open to speaking opportunities, particularly around lead generation, B2B prospecting, LinkedIn outreach and getting started in digital marketing. I haven’t done formal conferences, podcasts or webinars yet, but I’d be interested in opportunities to share what I’ve learned.

First Job

• My first freelancing work was video editing for a friend’s client. I was initially exploring video editing, but while doing that I discovered digital marketing and became much more interested in it. That eventually led me into lead generation and paid advertising.

Cool Fact

• I’m pretty persistent when I commit to something. For example, I consistently went to the gym for around 1.5 years without breaking the routine. I try to bring the same consistency to learning and work.

Favorite Food And/Or Restaurant

• Pasta is probably my favorite food. I generally prefer eating healthy and clean, but pasta is my weakness.

Birthday

• 11/07/2004