John McAlpin
Director of SEO | 10+ Years
About
Who is John McAlpin?
- Director of SEO at LOCOMOTIVE and is also an independent SEO consultant and custom WordPress Developer.
- 10+ years providing advanced SEO consultations to organizations of all sizes.
- Currently accepting new clients at johnmcalpin.com.
John McAlpin is the Director of SEO at LOCOMOTIVE and is also an independent SEO consultant and custom WordPress Developer. As an independent consultant, he focuses on creating scalable digital marketing platforms for both large and small marketing teams. Currently, he spends most of his time creating custom WP CMS experiences for marketing teams with complex web needs.
John has 10+ years providing advanced SEO consultations to organizations of all sizes. John is deeply engaged in both the local and national SEO community and has a strong background in technical SEO, web development, and digital marketing strategy. John also frequently contributes to Search Engine Land and Search Engine Journal.
Advice For Anyone Joining The Industry
Stay curious and keep learning!
Areas Of Interest
- Web development
- Technical SEO
- Advanced reporting dashboards
Affiliations & Past Work
Currently accepting new clients at johnmcalpin.com
Published Work & Inclusions
- SMX Masterclass 2024
- State of Search Conference
- How To Spy On Competitors With Python & Data Studio
- How I earned a knowledge panel without a Wikipedia page
Favorite Articles/Publications You Share/Follow
Other Greats!
Articles
How to Receive, Interpret, Implement, and Reject Feedback
Learn why we resist feedback—and how to turn even harsh criticism into real growth. Discover practical strategies to manage triggers, ask better questions, and build action plans that help you improve personally and professionally.
How to Build Resilience as a Digital Marketer
We’re gonna talk about how to build that resilience as a digital marketer. Check it out now!
Get More Google Reviews For Your Local Business – Free Templates
Get More Google Reviews For Your Local Business – Free Templates. Quick and easy way to get more reviews for your business.
A Realistic List of Some of The Best Technical SEOs
LLMs are impressive, no doubt about it, but they are not always the most accurate. Let’s debunk some of their claims about the best SEO’s in the game.
5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups
5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups. Learn more from Deborah Damilola!





