Blair MacGregor
Founder & SEO Consutant | 15+ Years
About
Who is Blair MacGregor?
- Founder of Trusthetics.
- I helped grow Drugwatch.com to the tune of a 470% YoY increase in organic traffic for from 2019 into 2020, as well as a 6% increase in SQLs and a 25% increase in total customers.
- Outside of work, I enjoy reading, listening to music, and having my heart broken by the terrible New York sports teams I’m a fan of.
Blair MacGregor is the founder of Trusthetics. In this role, I help publishers and site owners (particularly in YMYL spaces) turn their unique combination of experience, expertise, authority and trust into revenue through SEO. I also publish my own content on E-E-A-T and SEO more broadly as a creator on X/Twitter, LinkedIn and through my newsletter.
Before freelancing full-time, I worked in-house as a Principal Marketing Strategist at Launch That, a mid-size publisher with brands in the health, financial & legal spaces, including Annuity.org, Drugwatch.com & RetireGuide.com.
Before that, I worked in the SEO services space for a decade, mostly for agencies in New York and New Jersey specializing in pharmaceutical brands like Novartis, Bristol Myers-Squibb & Sanofi. I also provided site migration support for big hospital systems like RWJBarnabas Health & The Christ Hospital of Cincinnati.
I’ve been in the SEO space in one form or another since 2005 and started my professional career in SEO services in 2008. I initially learned SEO through building and scaling my own network of niche sites in the 2000s around MySpace and other early social networking tools. (I owned the largest publisher of MySpace surveys from 2006 to 2008).
Outside of work, I enjoy reading, listening to music, and having my heart broken by the terrible New York sports teams I’m a fan of.
I'm currently taking on new clients!
Advice For Anyone Joining The Industry
Because modern day SEO touches so many different things, the best way to succeed long-term is by staying curious and cultivating that curiosity whenever and however you can.
I always encourage people go through the process of building a site on their own and trying to rank it, even if it’s for low-volume keywords. I ultimately built a business for myself and parlayed that into a professional career. But even just a hobbyist side you build from the ground up will give you a perspective you won’t likely get from your job, particularly at entry-level.
Additionally, try to pick up as much as you can about other digital channels and levers: paid search, e-mail, copywriting, UI/UX. You don’t have to go deep in every one. But getting a sense of the basics and how those work in tandem with SEO will be super valuable.
Areas Of Interest
- E-E-A-T and what I call “trust-based” SEO.
- Content Marketing that leads with quality over quantity
Education, Awards, Certifications
Affiliations & Past Work
I’m currently taking on new clients!
If you fall into one or more of these three buckets:
- You’re a small-to-mid-size publisher of content with a dedicated Editorial team, willing and able to invest in SEO at scale
- You publish content in YMYL verticals (or you think you do)
- You’ve lost traffic over the last several rounds of Google updates and the more traditional methods of SEO don’t seem to be working for you anymore.
…..you’re probably a good fit for my services.
More information on services is available at Trusthetics.com or you can e-mail me: blair@trusthetics.com for more information about how we can work together.
Past clients/work include:
- Annuity.org
- Drugwatch.com
- Retireguide.com
- StructuredSettlements.com
- Gomohealth.com
- Novartis Translational Medicine
- RWJBarnabas Health
Published Work & Inclusions
Some of what I think is my best content on Twitter/X:
- The bar to rank for medical and health keywords on Google is set insanely high.
- An easy E-A-T concept you should be able to implement on your site in less than an hour: the Trust Bar.
- One of the best examples of site-wide E-A-T I’ve seen from a site that’s NOT in the health or finance space is
- If you’re trying to build credibility on the internet in your field, you should consider reviewing content for companies as a subject matter expert.
- So I’m working on a larger piece about how to find outside reviewers to help fact check & lend credibility to your content & build E-E-A-T.
Always looking for opportunities to write content about SEO for credible publishers! E-mail me (blair@trusthetics.com) if interested.
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
I helped grow Annuity.org’s MoM organic traffic roughly 350% from the time I started at the company in June 2019, as well as increasing lead and MQL generation 117% and 353% respectively from 2020 to 2022. I also lead an expansion of the site’s content footprint from its original focus as a single-subject matter web site (annuities) into the broader Personal Finance market, where the site regularly competes for SERP visibility with financial giants like Investopedia, Bankrate and Nerdwallet, among others.
I also helped grow Drugwatch.com to the tune of a 470% YoY increase in organic traffic for from 2019 into 2020, as well as a 6% increase in SQLs and a 25% increase in total customers. I brokered a deal that brought on 12 qualified experts from the University of Chicago (UIC)’s Drug Information Group in an effort to improve E-E-A-T. This helped put the site in position to compete 1:1 for WebMD, MedicineNet, Healthline and other health information giants for key top-of-funnel terms.
Favorite Articles/Publications You Share/Follow
Too many to list in full but, in terms of publications:
I also read newsletters/content from:
