Jason Berkowitz

SEO Director | 15+ Years

About

Who is Jason Berkowitz?

Founder and SEO Director at Break The Web.
Focused on e-commerce brands and multi-location businesses, where the technical and strategic complexity keeps things interesting.
Outside of work, you’ll find him traveling somewhere new, jumping out of planes, or trying to convince a stranger’s dog to be his best friend.

Jason Berkowitz is the Founder and SEO Director at Break The Web. In this role, he leads the agency in delivering SEO and content success to in-house marketing teams at DTC and B2C brands, all while making SEO a little less painful along the way.

Jason got into SEO in 2010, originally through a personal business venture, and has spent the years since working with brands of all sizes. These days, he’s focused on e-commerce brands and multi-location businesses, where the technical and strategic complexity keeps things interesting.

The part of the job he enjoys most is the R&D side and finding new angles, testing new approaches, and figuring out smarter ways to get to the same destination.

Outside of work, you’ll find him traveling somewhere new, jumping out of planes, or trying to convince a stranger’s dog to be his best friend.

Advice For Anyone Joining The Industry

Stay open-minded. SEO and the people who’ve lasted in it are here because they know how to adapt & evolve. This industry has always changed, and it’s changing faster now than ever. The thing you just figured out, the approach you finally got comfortable with, expect it to shift. Sometimes overnight. If you can roll with that instead of fighting it, you’ll be fine.

Areas Of Interest

Larger SEO strategy and information architecture. Understanding how a site is structured, how content connects, and how all the pieces fit together to support a business goal. The technical and on-page stuff matters, but it’s most useful when it’s in service of a bigger picture.

Education, Awards, Certifications

No formal SEO education. Learned it the hard way, through trial and error, and honestly still am. That’s kind of the point.
Won a U.S. Search Award for Best Use of Search (SEO).

Affiliations & Past Work

Founder, SEO Director @ Break The Web

Published Work & Inclusions

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

Most of the brands we work with see clear, measurable growth in organic traffic, organic revenue, and citations showing up in AI search results. Full case studies at https://breaktheweb.agency/work/