Derek Hobson
Sr. Director of SEO | 10+ Years
About
Who is Derek Hobson?
- Sr. Director of SEO at Brainlabs.
- My main area of focus is focusing on the synergies between paid and organic to decrease that nebulous ROI in SEO and maximize efficiencies in Spend.
- Outside of work, I spend a lot of time doing arts and crafts with the family.
Derek Hobson is a Sr. Director of SEO at Brainlabs. In this role, I focus on the strategy, new business and product development. As SEO is a moving target, I look for tools to experiment with and new ways to automate processes to decrease the time between “consultative” deliverables and “tangibles.”
My main area of focus is Holistic, focusing on the synergies between paid and organic to decrease that nebulous ROI in SEO and maximize efficiencies in Spend.
My favorite part of the job is taking 20+ hours worth of investigation & analysis and curating it into a single, easy-to-digest slide. Outside of work, I spend a lot of time doing arts and crafts with the family.
Advice For Anyone Joining The Industry
- Remove “Best Practice” from your vocabulary. Anyone can do SEO, the challenge is how do you scale it amidst competing departments and development limitations. Do what is best for the site (or client) given the situation they have to work with.
Areas Of Interest
- Automation
Education, Awards, Certifications
- BA in English
- Web Dev Certified
- SEOClarity Certified
Published Work & Inclusions
- For Agency SEOs: Stop Reporting & Start Impact Tracking
- Investigate Positive Results Like They’re Negative Results
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- Stay tuned!
Favorite Articles/Publications You Share/Follow
- Yes, balancing work and parenting is impossible. Here’s the data. – The Washington Post
- Why Doesn’t America Read Anymore? : NPR
Interested In Speaking
- Extremely interested
First Job
- Maritime Instructor (historical re-enactor for children’s field trips)
Cool Fact
- I’ll die on the hill that Disney (the company) is our Shakespeare.
Favorite Food And/Or Restaurant
- Pasta
Birthday
- 6/14
Other Greats!
Articles
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