Connor Wrenn
SEO & Content Manager | 11+ Years
About
Who is Connor Wrenn?
- SEO & Content Strategy Manager at Travel & Leisure.
- My favorite part about working in SEO is working with other teams to maximize the value of their work by maximizing its value for organic search
- If I’m not doing SEO, I am likely catching a concert or out disc golfing in the Austin, TX area
Connor Wrenn is an SEO & Content Strategy Manager at Travel & Leisure. In this role, I ensure brands are investing the right amount of money in creating and maintaining content so that every person looking for travel advice on the web finds us. My work touches on both evergreen search and Google Discover.
Most of my SEO career (11 years) has been focused on this kind of content strategy work. I have worked across multiple lifestyle brands (CreditCards.com/Bankrate, Investopedia, People Magazine, Entertainment Weekly, Lifewire). That said, my favorite part about working in SEO is working with other teams to maximize the value of their work by maximizing its value for organic search
If I’m not doing SEO, I am likely catching a concert or out disc golfing in the Austin, TX area
Advice For Anyone Joining The Industry
- Nuture your personal sense of curiosity, however you can. Ideally, align your 9-5 work with an organization or cause that values that (vs valuing “the way things have always been done”), but if not, find a way to nurture it yourself. You don’t have to be the person sprinting the marathon, but inertia really is death in this industry
Areas Of Interest
- Content marketing
- Content strategy
- Technical SEO
- Digital PR
Affiliations & Past Work
- Open to Short Term Freelance Work
- Current: Dotdash Meredith (Travel + Leisure Magazine)
- Past: Dotdash Meredith (The Balance, Investopedia, People Magazine, Entertainment Weekly, People En Espanol), (un)Common Logic (notable clients: FilterBuy, Mixpanel, Upserve, Blue Apron, Susan G. Komen Foundation)
Published Work & Inclusions
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- Built an evergreen celebrity info content program for People.com that drove 23.5M sessions in 2022 and continues to drive 10M+ sessions to the site. I’m also proud of this because its both my most collaborative accomplishment and most inventive from an evergreen content strategy program.
- Succeeding in news evergreen requires constant coordination and monitoring of what goes on in the news so the right articles get published/updated. It also required developing strong working relationships with lots of news editors and product, in addition the relationships forged with our evergreen editors and writers
Favorite Articles/Publications You Share/Follow
First Job
- Little League Baseball Umpire
Cool Fact
- For deep cut literary nerds: Louisa May Allcott is a distant relative in my family tree
Other Greats!
Articles
5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups
5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups. Learn more from Deborah Damilola!
Hey SEO’s — Everybody Love Everybody
SEO’s and digital marketers need to build each other up instead of breaking eachother down! The purpose of Digital E-A-T’s!
Stress and Stressability Working on Emotional Regulation
Emotional regulation issues start with emotional triggers. Let’s dig into some of the emotional triggers we encounter in digital marketing.
Working Toward Alignment
Successful communication occurs when there’s an authentic connection between the speaker and the audience. This phenomenon, known as neural entrainment, is challenging to achieve.
Communication Breakdown: Solving Communication’s Biggest Issues
Miscommunication impacts trust, efficiency, and revenue. Why are we so bad at it if communication is essential and poor communication so costly? Learn more from Jamar Ramos!