Charley Bouzerau

SEO + GEO Lead | 14+ Years

About

Who is Charley Bouzerau?

SEO and GEO Lead at Semji, bringing 14 years of experience with a focus on Entity-Based SEO, E-E-A-T, and Generative Engine Optimization.
Standout recent work is a GEO campaign for a major French automotive brand, where he took their AI visibility from a 17% brand mention rate to 71% across 800 LLM prompts by combining topical authority building with technical and brand awareness strategies.
Outside the office, Charley sails, hosts a pop culture podcast called Pop-Hotte, and competes in the Fighting Game Community.

Charley Bouzerau is the SEO and GEO Lead at Semji. In this role, I support our enterprise and key account clients in designing and implementing their SEO strategies, empowering them to achieve their organic growth goals.

With 14 years of experience in the digital industry, my core expertise revolves around Entity-Based SEO, E-E-A-T, and strategic internal linking. At work, I absolutely love helping websites build and consolidate a solid, long-lasting Topical Authority.

Outside of work, I am an avid sailor. I also host Pop-Hotte, a podcast dedicated to pop culture, and I am a passionate competitor and active member of the Fighting Game Community (FGC).

Advice For Anyone Joining The Industry

Don’t always wait for everything to be perfect—just take action and launch! Test things out, experiment, make mistakes, and stay endlessly curious. Hands-on experience and learning from failures are what will make you a truly great SEO in the long run.

Areas Of Interest

Entity-Based SEO
Generative Engine Optimization (GEO)
Content Architecture
E-E-A-T

Education, Awards, Certifications

Master’s Degree in Multilingual Information Management
Eskimoz SEO Barometer: Winner for “Best Organic Growth (France)” (2023 & 2024) for client accounts.

Affiliations & Past Work

Current: SEO & GEO Lead at Semji (if you take SEO Content seriously, feel free to reach out to us!)
Past Work: Former Head of SEO at Foreo.com & Lelo.com
Teaching: SEO Lecturer at Sup de Pub, Lyon

Published Work & Inclusions

Watch this video on YouTube

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

A recent Generative Engine Optimization (GEO) success story: Spearheaded the GEO strategy for a major automotive client (in France), establishing them as the national leader in AI visibility. We increased their brand mention rate from 17% to 71% across 800 strategic LLM/GEO prompts through an integrated framework of Topical Authority building, technical optimization, and targeted brand awareness campaigns.