Allison Lee
Editor-in-Chief | 9+ Years
About
Who is Allison Lee?
- Editor-in-Chief at Wix.
- Open to freelance (Freelance Content Writer | Allison Lee Creative).
- You can probably find me downing bubble tea or planning my next trip, eager to explore a new city and try new foods.
Allison Lee is the Editor-in-Chief at Wix. In this role, she oversees the editorial strategy behind Wix’s largest online publication. She works closely with a team of SEO and creative masterminds to create content that’s both optimized for search and enjoying to read.
In her 9+ years working in content marketing, she has experimented with a variety of channels and mediums—including long-form content, social media, email, video, ads and more. She began her career in the startup world, gaining first-hand experience in each of these areas and learning how to be resourceful.
She still enjoys the versatility of her work, and she particularly loves the challenge of balancing creative thinking with an analytical approach.
Outside of work, you can probably find her downing bubble tea or planning her next trip, eager to explore a new city and try new foods.
Advice For Anyone Joining The Industry
Don’t wait for other people to call the shots for you or become over-reliant on copycat strategies. Stay curious. Be creative. Challenge the status quo, because in marketing, you’ll never win doing the exact same thing as everyone else.
Areas Of Interest
- Branding
- On-page SEO
- Content marketing
- Product marketing
- Ecommerce
Education, Awards, Certifications
BA in broadcast journalism from Philip Merrill College of Journalism at University of Maryland
Affiliations & Past Work
Open to freelance
Published Work & Inclusions
- Will the next influencer you hire be digital?
- Unpopular opinion: SMS marketing is killing our souls
- How to write product descriptions that convert customers and charm Google
- Why rank tracking is important for SEO (contributed quote)
- “Local SEO Secrets: 20 Local SEO Strategies You Should Be Using Now” by Roger Bryan (contributed chapter 13 on “Optimizing Ecommerce Prduct Pages”)
Favorite Articles/Publications You Share/Follow
- Wix Blog | Web Design & Small Business Tips to Promote Your Site (obviously ☺️)
- CMI: Content Marketing Strategy, Research
- Search Engine Land – News, Search Engine Optimization (SEO), Pay-Per-Click (PPC)
- Forbes
- theSkimm – Your go-to for the info and tools you need to live your smartest life.
- Retail News and Trends | Retail Dive
- Marketplace Pulse
Cool Fact
In undergrad, I co-founded a grade distribution site called GradeToday that generated more than 1.2 million pageviews in the first year. This was my first taste of marketing: together my cofounders and I experimented with SEO and guerrilla marketing tactics (both online and offline).
Favorite Food And/Or Restaurant
It’s not exactly a food—but I am addicted to bubble tea. Mango green tea, to be specific.
Other Greats!
Articles
The Office Characters As A Digital Marketing Team
The Office Characters As A Digital Marketing Team!
SaaS SEO for Beginners: Running Your 1st SEO Campaign
Running your first SEO campaign for a SaaS business can be challenging yet rewarding. Here’s a guide for beginners to kickstart their first SEO campaign.
Content Optimization For SGE: Ranking Factors and More
In some ways, SGE is a bit like the featured snippet on steroids. Let’s walk through how it works—and what you need to know about SGE content optimization.
How to Write AI Prompts for Quality Outputs
AI is working its way into everything. It’s text. It’s visual. It’s sound. And it’s probably not going anywhere.
Getting the Perfect 100 on PageSpeed Insights
Core Web Vitals are far from overrated. They are actually underrated and relatively simple to optimize, especially if you carefully choose your tech stack.
Combine GSC + Bing Query Data In Google Looker Studio
Combine Google Search Console + Bing Webmaster tools to get all your keyword data in one place!