Myriam Jessier
GEO Consultant | Technical Branding for AI Search
About
Who is Myriam Jessier?
- Independent GEO consultant with 18+ years in SEO and AI search. I make sure enterprise and multi-brand companies are visible, cited and recommended by ChatGPT, Google AI Overviews, Claude, and other LLMs. My specialty is multimodal GEO: getting AI engines to read and recommend your images and video, not just your text.
- I’m the technical GEO consultant brands bring in for the parts of AI search that require an edge: multimodal optimization and multi-market localization across languages.
- I speak Hungarian, French, and English. I struggle mightily with Danish and am OK-ish with Portuguese and German.
Myriam Jessier makes sure the AI answers with your brand, through what they call technical branding: making a business legible enough that machines recommend it by name. Fortune 500s, governments, and tourism boards hire them for it.
Advice For Anyone Joining The Industry?
- Don’t buy into the hype and the gurus. Figure out how search actually works before repeating what an influencer said on a podcast last week. Follow people whose explanations you can actually verify. You can hear me break down prompt tracking for AI visibility in Aleyda Solis’s AI series to help you navigate changes in search.
Education, Awards, Certifications
- Master’s degree in international studies, anglophone studies – Sorbonne University
- Master’s degree in communications, specialty web communications – Sorbonne University
- Bachelor’s in Sociology – Sorbonne University
Affiliations & Past Work
I write a monthly column on GEO and AI search for Search Engine Land. I speak and train at BrightonSEO, where I created the Beginners GEO course. I run French-language GEO and SEO trainings at Isarta, teach in the SE Ranking Academy, and contribute to MLforSEO with Lazarina Stoy. I have been a Semrush ambassador.
Published Work & Inclusions
My Search Engine Land column concentrates on making brands machine-readable across text, image, and video, the core of multimodal GEO:
- What replaces the ultimate guide in AI search (June 2026)
- Brand depth determines what AI systems recommend (May 2026)
- How to write for AI search: A playbook for machine-readable content (March 2026)
- Why video is the canonical source of truth for AI, and your brand’s best defense (February 2026)
- How to make products machine-readable for multimodal AI search (November 2025)
I’ve been included in Majestic’s SEO retrospectives in 2023, 2025, and 2026, and Isarta published my practical GEO tips for getting found on ChatGPT, Gemini, Perplexity, and Claude.
Selected talks, podcasts, and earlier writing:
- Long-tail SEO keywords: leverage your market niche for better visibility, a guide I wrote for Wix
- Image optimization, algorithmic bias, ADHD, and SEO, a podcast conversation
- Gender bias and Google search results on The SEO Rant
- 5 cognitive biases in content marketing
- Live Q&A from BrightonSEO
Favorite Articles/Publications you share/follow?
- Women in Tech SEO by Areej AbuAli, the community and resource hub for women in search
- Jamie Indigo’s technical SEO expertise and literary flair
- ML for SEO
Cool Fact
- Myriam Jessier is neurodivergent, and their lateral thinking earned them the nickname “the human query fan-out” from Mark Williams-Cook.
Favorite Food And/Or Restaurant?
- Sichuan food. I like anything spicy.
