Michelle Lowery
SEO Writer + Strategist | 35+ Years
About
Who is Michelle Lowery?
- Independent SEO content editor, writer and strategist.
- I’ve contributed to publications such as SEJ, Bruce Clay, Buffer and several others. I’ve spoken at Pubcon Austin, SEJ Summit, State of Search and more.
- I love to read, take day trips around Texas, cook, and create beaded Christmas ornaments.
Michelle Lowery is an independent SEO content editor, writer and strategist. In this role, I help clients earn customers, traffic and rankings through the creation and management of high-quality content. I have more than 35 years’ experience as a writer and editor, and have worked in content and SEO since 2008.
One of my favorite things to do is find a low-performing page, optimize it, and watch it bounce back in the SERPs to start earning traffic again. I also enjoy building and managing high-performing content teams.
I’ve contributed to publications such as SEJ, Bruce Clay, Buffer and several others. I’ve spoken at Pubcon Austin, SEJ Summit, State of Search, ACES, EFA Con and WordCamp, and have given webinars for Clearscope, Quiet Light Brokerage, and others. I’m also an occasional podcast guest.
Outside of work, I love to read, take day trips around Texas, cook, and create beaded Christmas ornaments. I also attend Star Trek and science fiction conventions whenever possible.
Advice For Anyone Joining The Industry
Be curious. Don’t be afraid to ask questions. Find a mentor, if possible. Join Women in Tech SEO, if you’re able. It’s one of the most supportive communities I’ve ever been a part of. If you’re in content, join Superpath, another outstanding community.
Areas Of Interest
- Content
- On-Page SEO
- Editing
Education, Awards, Certifications
- Associate’s in Communications Applications Technology
- Diploma in Russian from the Defense Language Institute
Affiliations & Past Work
- Skillshare
- Semrush
- Always open to contract work
Published Work & Inclusions
- The Ultimate Guide to Creating Effective Landing Pages
- Content Marketing: Everything Old is New Again
- How to Get Your First Client
- Military Hospitals, Domino’s Pizza, and Why Mobile Isn’t Everything
- Is it Time to Upgrade From Freelance Writer to LLC?
- Michelle Lowery: The Mechanics of Content Creation in WordPress
- https://podcasts.apple.com/us/podcast/practical-seo-writing-strategies-with-michelle-lowery/id1376903878?i=1000459723236
- Michelle Lowery on Content, Writing, Hiring Writers, and Getting Writing Jobs
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- I once (in partnership with a tech SEO) helped a client recover from a manual penalty and rise from zero traffic to thousands of visits per month over a period of six months by overhauling their low-quality content.
- While at Skillshare, I phased out the content agency they were using and built an in-house content team, saving the company ~$600K per year.
Favorite Articles/Publications You Share/Follow
- #SEOFOMO
- Semrush
- Hubspot
- #WTSEO Newsletter
- Marie Haynes Newsletter
- #SEOForLunch
- Superpath Newsletter
- Soloist Sundays Newsletter
- Content Marketing Institute
- Search Engine Land
Cool Fact
- I speak Spanish and Russian.
- I’m a proud Air Force veteran.
- I’m a published author.
- I’m a huge Star Trek fan.
Favorite Food And/Or Restaurant
I like just about everything except seafood or anything curried. I especially love Puerto Rican food (I’m half Puerto Rican).
This is Baxter. I also have two cats (Pyewacket and Simon) and a cockatiel (Pixie).

Other Greats!
Articles
How to Receive, Interpret, Implement, and Reject Feedback
Learn why we resist feedback—and how to turn even harsh criticism into real growth. Discover practical strategies to manage triggers, ask better questions, and build action plans that help you improve personally and professionally.
How to Build Resilience as a Digital Marketer
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Get More Google Reviews For Your Local Business – Free Templates
Get More Google Reviews For Your Local Business – Free Templates. Quick and easy way to get more reviews for your business.
A Realistic List of Some of The Best Technical SEOs
LLMs are impressive, no doubt about it, but they are not always the most accurate. Let’s debunk some of their claims about the best SEO’s in the game.
5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups
5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups. Learn more from Deborah Damilola!





