Grant Simmons

Advice For Anyone Joining The Industry

• Understand audiences, how, where, and why they search… context is king. Forget keywords, thing about intent. It *is* all about the user.

Areas Of Interest

• Strategy
• Intent personas
• Intent to content.

Education, Awards, Certifications

• My team at Homes dot com won the Conductor in-house team award in 2016
• Judge for US, EU, and Global search and agency awards.
• Won ‘best husband of the year’ from my wife 5 years running.

Affiliations & Past Work

• Current worm fraction at Fiat Growth and Clickfluent Consulting managing SEO and GEO clients at large corporations and series B startups.
• Also run a successful consultancy – Simmonet Marketing – for the last 25 years, born out of the agency I started in 2001.
• As anyone who has experience, understands user problems and has a knowledge of programming, I’m also involved in a number of SaaS projects as either founder or co-founder, hoping to bring useful tools to the marketing vertical.
• I’m also the US ambassador for InLinks and Waikay, entity-based tools for SEO and GEO respectively. They are tools I use myself.

Published Work & Inclusions

• 🍺🔍 Suds & Search 145 | Grant Simmons, SEO Strategist at Brilliant Strategy – YouTube
• Mark Preston: Podcast Guest (Honest Growth Chats)
• Interview with Grant Simmons from Homes.com
• The Key To SEO Success: Effortless Expectation Setting [Podcast]
• The Search Agency Unveils h(SEO) to Address Modern Day Search Behavior

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

• I was hired at homes dot com to figure out what was wrong… the site had lost 70% of its traffic and they didn’t know why. I identified in my job interview the challenge and the fixes.
  • Shortly after joining the company fixes were deployed and we tripled traffic within 9 months.
• As the POC for Red Bull US, I am pretty ‘chuffed’ about the impact and influence I had on their content team, going from ‘content authored by experts” to “content recognized by Google as expert” resulting in significant lift in organic visibility and clicks to their better organized and structured content.

Favorite Articles/Publications You Share/Follow

• Sitebulb blog
• Barry Schwartz – Search Engine Roundtable
• Mark Cook – Core updates
• Aleyda – SEOFOMO
• Blue Array roundup

Are you interested in speaking? At conferences, podcasts, webinars, college course, etc.

• Yes to all of the above. Love sharing my knowledge and experiences. Sydney search conference is a goal, unfortunately had to miss my opportunity due to a prior commitment, but fingers crossed!
• Corporate training and workshops start at $5,000 plus travel plus expenses.

First Job

• Washing dishes and delivering newspapers.
• First “real” job was as a computer programmer/operator in 1980 – DEC PDP 11
  Worked on inputting geological data, cleaning that data, and outputting strata visualization for oil exploration. Computers took up a whole room in that era and ran off of 4MB of RAM

Cool Fact

• I’ve lived and worked in 10 countries:
  • Australia
  • New Zealand
  • France
  • Greece
  • Canada
  • UK
  • USA
  • Italy
  • Mexico
  • Bahamas
• I used to be a Club Med GO

Favorite Food And/Or Restaurant

• Indian food, “Indian hot” (if you don’t sweat it ain’t good!)

Birthday

• 1961

Loaner dog Ollie (my Aunts dog)