Ewelina Westcott
Technical SEO + Freelance | 7+ Years
About
Who is Ewelina Westcott?
- Freelancer at SEO with EWE, SEO Manager at Dunelm.
- My favourite work-related tasks would be technical SEO audits and reporting. Give me Screaming Frog and a website to audit and I’ll be happy for days.
- I spend time with my husband and my dog, mainly outdoors: hiking, running, canicrossing, or training for a triathlon.
Ewelina Westcott is a freelancer at SEO with EWE. In this role I work with clients from across the globe to maximise their SEO performance by utilising not only my SEO expertise but also English, German and Polish knowledge.
I have been working in SEO since 2017, mainly agency-side and have gained experience across fashion, e-commerce, financial, automotive, life sciences industries for UK, DE, CH, PL and US clients and helped clients increase their organic visibility, maximise traffic and boost revenue.
I am an advocate for solid SEO foundations (technical SEO) to ensure that great content can be discovered, crawled, rendered, indexed and ranked by Google and other search engines.
My favourite work-related tasks would be technical SEO audits and reporting. Give me a Screaming Frog and a website to audit and I’ll be happy for days.
Outside of work, I spend time with my husband and my dog, mainly outdoors: hiking, running, canicrossing, letterboxing, travelling, looking for vintage letterboxes as well as reading, listening to Murder Mile Podcast (currently my favourite podcast) or training for a triathlon.
Advice For Anyone Joining The Industry
- Firstly, find a mentor and join Women in Tech SEO group.
- Secondly, discover which aspect of SEO you enjoy the most and specialise in it.
- Keep up to date with SEO.
Areas Of Interest
- Technical SEO
Education, Awards, Certifications
Education
- M.A. in Applied Linguistics, University of Warsaw
- B.A. in English Philology, PWSZ Wlocalwek
- B.A. in German Philology, PWSZ Wloclawek
Certifications
- SEO Manager Certification, Blue Array Academy
- Data Analyst Accelerator Skills Bootcamp, Avado
- CoRise SQL Crash Course, Corise
- Managing Crawling & Indexing, BrightonSEO Academy
- Data & SQL MOOC Sprint + Challenge, Code First Girls
- Technical SEO Certification, Blue Array Academy
- Google Analytics Certification (GA4), Skillshop
- Introduction to Web Development course, Code First Girls
- Python for SEO 101, BrightonSEO Academy
- Google Analytics Individual Qualification, Skillshop
- Google Tag Manager Fundamentals, Google Analytics Academy
- Introduction to Data Studio, Google Analytics Academy
- Advanced Google Analytics, Google Analytics Academy
- Google Analytics for Beginners, Google Analytics Academy
- Google Analytics for Beginners, Google Analytics Academy
- IPA Certification, The Institute of Practitioners in Advertising
Affiliations & Past Work
- Currently working as SEO Manager at Dunelm as well as providing SEO services as a freelancer.
- Previously worked for iProspect, GlobalData.
- Open to freelance opportunities.
Published Work & Inclusions
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- Speaking at BrightonSEO in April 2024
- Securing a featured snippet
- 510% increase in organic non-branded clicks
- Increased revenue by 119%
Favorite Articles/Publications You Share/Follow
- SEOSLY – SEO Done Right
- LAZARINA STOY. Organic Search & ML Consultant
- Onely – We deliver organic growth through practical innovation
- Women in Tech SEO
- Python SEO Scripts for Analysis and Automation – importSEM
- Seotistics, Use Data or Be Used by Data by Marco Giordano
Cool Fact
- I had my name printed in the Guardian!
Favorite Food And/Or Restaurant
- I enjoy most cuisines. If I had to choose my favourite food, it would probably be calamari.
—
Frank – a rescue pudelpointer

Other Greats!
Articles
How to Receive, Interpret, Implement, and Reject Feedback
Learn why we resist feedback—and how to turn even harsh criticism into real growth. Discover practical strategies to manage triggers, ask better questions, and build action plans that help you improve personally and professionally.
How to Build Resilience as a Digital Marketer
We’re gonna talk about how to build that resilience as a digital marketer. Check it out now!
Get More Google Reviews For Your Local Business – Free Templates
Get More Google Reviews For Your Local Business – Free Templates. Quick and easy way to get more reviews for your business.
A Realistic List of Some of The Best Technical SEOs
LLMs are impressive, no doubt about it, but they are not always the most accurate. Let’s debunk some of their claims about the best SEO’s in the game.
5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups
5 Unpopular B2B SaaS Content Strategies That Drive More Product Signups. Learn more from Deborah Damilola!





