Get your free profile today! Reach out on Twitter or LinkedIn!

Christian Hicks

SEO & ASO Manager | 6+ Years

Christian Hicks
Linkedin

About

Who is Christian Hicks?
  • Manager of SEO & ASO at IHG Hotels & Resorts.
  • In 2025, I focused on building systems and partnerships that increased marketing effectiveness across web and app, generated scalable content wins for niche and long-tail keywords, and improved local SEO hygiene across the enterprise estate.
  • I’m often told I look just look Rob McElhenney (“Mac” from Always Sunny).

Christian Hicks is a Manager of SEO & ASO at IHG Hotels & Resorts, who has been in the SEO space for 6+ years. In this role, I support enterprise search strategy across web and app, overseeing organic search performance for 20 global brands and 6,800+ hotels while driving scalable, data-backed growth.

Keyword Opportunities

Advice For Anyone Joining The Industry

  • Get in the weeds! Learn how search really works, get cozy with data, and always ask how your work helps the business or the user. Stay curious, test everything, and talk to people outside of SEO early and often.
  • The fastest way to grow is being the person who can explain why this matters and help teams actually do something with it 🙂

Areas Of Interest

  • My interests are SEO and ASO product management with an SEO focus on on-page, content, and local.
  • I enjoy partnering with internal stakeholders to create content that matches real search intent, and driving local visibility where the impact is immediate and measurable.

Education, Awards, Certifications

  • Marketing B.B.A. from the University of Iowa, Tippie College of Business

Affiliations & Past Work

  • IHG Hotels & Resorts
  • Scorpion
  • EverCommerce
  • Socius Marketing

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

  • In 2025, I focused on building systems and partnerships that increased marketing effectiveness across web and app, generated scalable content wins for niche and long-tail keywords, and improved local SEO hygiene across the enterprise estate.
  • More than specific metrics, these systems helped make SEO and ASO easier to understand, easier to execute, and easier to scale, while I continued to educate and evangelize search as a shared growth lever across the organization.

Favorite Articles/Publications You Share/Follow

First Job

  • Being a farmhand for my grandfather in northern Illinois. Driving tractors, baling hay, feeding cattle, you name it! This work taught me great values.

Cool Fact

  • I’m often told I look just look Rob McElhenney. Quite frankly, I can’t leave the grocery store without being called “Mac” from Always Sunny.

Favorite Food And/Or Restaurant

  • Not saying it’s my favorite, but I could eat Chipotle almost daily if my wife felt the same way. As for favorites, I’m always in the mood for a filet mignon + whiskey dinner.

Birthday

  • January 19th

Other Greats!

Articles