Sophie Logan
PPC Specialist | 11+ Years
About
Who is Sophie Logan?
- A B2B PPC Specialist
- One of PPC Surveys Top 50 Most Influential PPC Experts
- Dog Mum to Dexter, aka PPC Pug
Sophie is a PPC Specialist with over 11 years of experience in the marketing industry. A lover of all things Lead Gen, she has a particular interest in B2B and SaaS brands.
Sophie is a passionate public speaker and has spoken at many recent events including Hero Conf UK, the Paid Search Association Conference and Friends of Search. She is also a Diamond Google Ads Product Expert, a regular contributor to Search Engine Land and a mentor for women who are breaking into the PPC industry.
Open for new B2B Lead Gen PPC clients & speaking opportunities!
Advice For Anyone Joining The Industry
Don’t try and do it alone.
There are lots of people and communities (both online and in-person) out there who can help you troubleshoot issues, want to discuss platform changes and are even just there sympathising with your everyday PPC frustrations. Get out there and find them!
Areas Of Interest
- Google Ads, Microsoft Advertising and Capterra
- B2B Lead Generation
- SaaS Brands
Education, Awards, Certifications
- University of Essex: MA Advertising, Marketing and the Media
- University of Essex: BSc Management and Marketing
- Diamond Google Ads Product Expert
- Google Ads Certified
- Microsoft Advertising Certified Professional
- Marketing O’Clock Top 50 Most Influential PPCers 2022
Affiliations & Past Work
- PPC Lead – Beauhurst
- Head of Paid Media – Victress Digital
- Head of Paid Media – Adzooma
- Paid Media Team Leader – Hallam
- Digital Marketing Officer – The Stroke Association
- Digital Marketing Assistant – Jigsaw 24
Published Work & Inclusions
- Taking PPC account management skills from average to awesome – Hero Conf (April 2025)
- Competitor bidding: Pros, cons, & common mistakes with Sophie Logan – Lunio Paid Media Lab (February 2025)
- Can small businesses compete on Google Ads anymore? – Search Engine Land (September 2025)
- Why Google ad strength won’t predict your RSA success – Search Engind Land (June 2025)
Over the past few years I have spoken at a number of events including the
- SMX London (September 2025)
- SEM Stories (October 2025)
- Hero Conf UK (April 2025)
- Paid Search Association Conference (February 2025)
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
- I’m really proud of the work I do to give back to the community, including my role as a Google Ads Product Expert and being a Girls in Marketing mentor. Communities helped to shape the PPC specialist I am today, so it’s very important for me to pay it forward.
Favorite Articles/Publications You Share/Follow
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My dog Dexter, aka PPC Pug!
