Melissa Popp
Content Strategy Director | 10+ Years
About
Who is Melissa Popp?
- Content Strategy Director at RicketyRoo.
- Responsibilities span from creating high-level content strategies to delving into the minutiae of content creation.
- Loves video games like Fallout and Assassin’s Creed or rewatching Battlestar Galactica for the umpteenth time.
Melissa Popp, also known as the Content Queen in the digital marketing industry is the Content Strategy Director at RicketyRoo. In this role, I oversee all content initiatives for our clients. My responsibilities span from creating high-level content strategies to delving into the minutiae of content creation. I ensure our clients’ content needs result in better rankings and conversions.
With nearly two decades under my belt as a content strategist, I live and breathe everything related to content. Writing has been my passion since I first picked up a #2 pencil. I take pride in making content relevant to readers and illustrating to clients how crucial this connection is for reaching potential customers.
When I’m not working, I am engrossed in video games like Fallout and Assassin’s Creed or rewatching Battlestar Galactica for the umpteenth time. I also love integrating Star Wars into every facet of my life.
Advice For Anyone Joining The Industry
Be curious. Ask questions. It’s okay not to know how to do something – as long as you keep looking for the answers.
Areas Of Interest
- Content Marketing
- CRO
- On Page
Affiliations & Past Work
Notable clients:
- Alexa.com/Amazon
- The Emmys
- Microsoft
- Samsung
- HP
Published Work & Inclusions
- RicketyRoo blog
- EP#8 Melissa Popp – SEO Specialist and Digital Nomad
- Why E-A-T Inspires Local Content Creation
- Want to save money on your next road trip? Here are some simple ways to do it
- Your Favorite Website Could Be Blocked Under Proposed FCC Change
Favorite Articles/Publications You Share/Follow
- Women in Tech SEO
- #SEOFOMO
- The SEO MBA
- Search Engine Roundtable
- Content Marketing Institute
- Rich Snippets
Cool Fact
- I survived an emergency landing plane crash when I was 12 years old.
Favorite Food And/Or Restaurant
- I would give my soul for In-n-Out every day.
- I’m a big fan of all Mexican and Italian food.
- Mac and cheese is my all-time favorite meal.
- I also will go out of my way for chocolate milk and Oreos.
