Daniel Cheung
SEO Manager | 5+ Years
About
Who is Daniel Cheung?
- Founder of Daniel K Cheung, a brand development and growth marketing consultancy based in Australia
- Schema markup nerd!
- Host of podcast Dreading Sundays, a diversity-led project where I have open conversations about getting a job, asking for a promotion, and getting more pay.
Daniel Cheung is the founder of Daniel K Cheung, a brand development and growth marketing consultancy based in Australia.
A Chinese-Australian born in Hong Kong and living in Australia since 1990, Daniel studied Speech Pathology at the University of Sydney before starting his first business in 2010 as a wedding photographer. The experience built his skills in storytelling, communication, and digital marketing, leading him to transition into search marketing in 2018.
He worked at Prosperity Media, where he became Team Leader, and later at Optus as an SEO Manager, before joining Adobe in 2023 as Senior SEO Manager for Asia-Pacific and Japan.
In 2025, Daniel repositioned his consultancy to focus on brand and growth strategy. He combines his understanding of how search engines and social platforms interpret information with brand strategy to help businesses stand out and become brands people search for by name. He calls this approach demand-led branding — where visibility begins with clarity and growth follows recognition.
Advice For Anyone Joining The Industry
Spend the beginning absorbing – be a literal sponge of information. The more exposure you get, the quicker you’ll grasp the lexicon of the industry.
But theory and advice is just theory and advice. Sooner or later, to become a practitioner, you must test and find your own truths. So be bold and test! Challenge best practices, gather your own data, find what works for you and keep repeating this process (because learning never ends).
And build those soft skills. The ability to read a room and a person is how you’ll earn a great pay package. Knowing your stuff will get your foot in the door; the ability to lead, to communicate, to actively listen – these are the things that will propel your career and earning potential.
Areas Of Interest
- Technical SEO
- Semantic SEO
Education, Awards, Certifications
- None that are relevant to what I do these days (e.g., I studied to be a speech pathologist and also finished my MBA).
- Everything I have achieved in my SEO career has been self-taught and through building real relationships with others.
Affiliations & Past Work
- I am an SEO Manager at Adobe.
- I share my learnings on technical SEO and semantic SEO on my website.
Published Work & Inclusions
- Schema markup guide: Everything you’ll need to know to be prepared for the future of semantic search
- How to do semantic SEO using nothing but JSON-LD and schema.org vocabulary (in 6 steps)
- Scheming Schemas is a YouTube channel showing the behind-the-scenes of semantic SEO
- “Dreading Sundays” – a podcast for aspiring digital marketers, content writers and SEOs
Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?
Putting the craft aside for one moment, I am most proud of my podcast Dreading Sundays.
It was a diversity-led project where I had open conversations about getting a job, asking for a promotion, and getting more pay.
To-date, nothing close comes to the conversations I’ve had with a wide range of marketing professionals.
From interview tips to how to get your boss to notice you so that you can get that promotion, Dreading Sundays was my way of giving back to the community and acknowledging my privilege.
Favorite Articles/Publications You Share/Follow
- Like many, I have so many newsletter subscriptions. But I read only one and that is SEOFOMO by Aleyda Solis.
- No Best Practices by Alex is another newsletter that I’ll read.
- TheSEOMBA – I read the entire archive in just a few days. This is a must-read resource for those of you wanting to know what awaits you on the other side of a promotion, the skills you need to have, and how to demonstrate it.
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Meet Mungchi (Korean for “bundle”)
