Alicia Marshall

SEO Consultant | 5+ Years

About

Who is Alicia Marshall?

Independent SEO consultant at aliciamarshall.com, based in Fort Myers, FL.
10+ years of SEO experience, including Director of SEO roles at Revity Digital, Pneuma Media, and TrendyMinds (formerly Statwax).
Self-taught SEO since 2016, when I started a website on the side. Former middle school English teacher of 14 years, including four years in Abu Dhabi.

Alicia Gilbert Marshall is an independent SEO consultant working with B2B and B2C brands on strategic audits, content strategy, and integrated search across SEO, AEO, and GEO. I work directly with senior stakeholders to turn technical findings into recommendations that connect to real business outcomes.

Before going independent, I held Director of SEO roles at Revity Digital (2025 to 2026), Pneuma Media (2024 to 2025), and TrendyMinds (2021 to 2024). I joined Statwax in 2021 as a Specialist and worked my way up to Director over three years, including through the TrendyMinds acquisition in 2022.

Outside of work, you’ll find me cooking, hanging out with my husband and daughter, and writing about SEO on aliciamarshall.com.

I Am Available For Freelancing!

Please Reach Out To Me On My Social Channels Or Website.

Reach Out!

Advice For Anyone Joining The industry?

Learn as much as you can and don’t be afraid to put yourself out there, ask questions, and share your knowledge. Absorb it all – podcasts, newsletters, webinars. Things change so fast in our industry. It’s important to stay on top of it all.
Relatedly, I highly encourage anyone joining the SEO industry to create their own website. A lot of SEO involves learning by doing. Having your own site enables you to test and experiment with new ideas.
Lastly, find a good community. I joined Women in Tech SEO and have learned so much. I would not be where I am today without this group of brilliant women.

Education, Awards, Certifications

Master of Science in Communications (with Honors), Florida International University.
Bachelor of Arts in Journalism (with Honors), Indiana University, Bloomington.
Google Analytics Certification
SEO MBA

Affiliations & Past Work

Any Results/Highlights From Your Work You Want To Promote? Any Impact You’re Proud Of?

A 6x organic traffic recovery for a healthcare client after the Helpful Content Update, a 1,722% lift in non-branded traffic for a higher education client that helped them hit enrollment goals, and an audit that helped an agency win a multi-million-dollar telehealth account.
I love doing site audits and building content strategies grounded in real audience research, not just keyword tools. I take a practical, evidence-based approach to AEO and GEO that cuts through the hype.
I started a content brand in the sobriety and wellness space in 2016 as my personal R&D lab for SEO and AEO tactics. I sold it in 2026 after a decade of building it.